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Domain Due Diligence
Report for Zeel.com

Report Date October 8, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

⚠️ Verdict: Suspicious — zeel.com is a long-running, legitimate in-home massage/wellness platform (domain registered Oct 23, 2003; ~108k monthly visits; AWS-hosted). Key trust signals are present: valid SSL (expires 2026-04-07), active app & social accounts, Stripe for payments, and no Google Safe Browsing hits. However, repeated customer-service and refund complaints (BBB profile with D- rating and multiple user complaints) plus past press about therapist-safety and responsiveness reduce confidence. Proceed with caution: verify bookings, use a payment method with dispute protection, and test with a small purchase first.

Confidence Score
75%

Risk Insights

🛡️

Long-running but mixed trust signals

Domain since 2003 and active traffic (~108K/month) show a real business.
WHOIS privacy and numerous refund complaints create friction for trust and escalation.
No malware/blacklist flags, but operational issues lower confidence.
⚠️

Operational risk: refunds & therapist safety

BBB D- rating and multiple user reports cite unresolved refunds and billing disputes.
Press coverage previously highlighted failures to protect therapists from harassment.
If you plan larger purchases, verify refund policy and keep transaction records.

Contradictory Signals

Infrastructure and distribution channels point to a legitimate company, but customer-service failures make the user experience risky; this reduces confidence in business reliability despite technical legitimacy.

Signal A: High technical maturity and traffic (AWS, Stripe, valid SSL, ~108K visits/month)

Signal B: Repeated user complaints and BBB D- rating about refunds and responsiveness

Category Scores

Identity 70/100
Reputation 50/100
Technical 90/100
Content 80/100
Legal 60/100
Business Validity 80/100

Red Flags & Warnings

  • BBB complaints and a D- rating citing unresolved refunds and alleged deceptive billing.
  • Press coverage (Business Insider) reporting past failures to protect therapists from harassment, indicating operational and safety shortcomings.
  • WHOIS shows registrant privacy (Perfect Privacy, LLC), which hides direct owner info and complicates escalation for unresolved disputes.
  • Google Places lists a physical location marked as permanently closed, which can confuse users verifying local presence.
  • User complaint summaries describe billing holds and difficulty getting refunds — these are financial pain points that feel like fraud to affected users.

🔎 Detailed Checks & Analysis

domain_age_and_whois

Score: 80/100
Passed

"Domain zeel.com was registered on 2003-10-23, which signals a long-lived service; however, registrant details are masked via Perfect Privacy, LLC which reduces direct owner transparency for escalations."

Reason: Established domain age with privacy-protected WHOIS

traffic_and_reach

Score: 75/100
Passed

"SimilarWeb and SimilarTech report roughly 108K monthly visits with ~89% of traffic from the United States and average pages per visit ~4.9 — consistent with an operational consumer service."

Reason: Consistent monthly traffic and US-dominant user base

technical_infrastructure

Score: 92/100
Passed

"Zeel uses AWS hosting, CloudFront CDN, Route 53 nameservers, valid Amazon-issued SSL, and Stripe for payments — all signs of a professionally managed platform."

Reason: Professional hosting, CDN, HTTPS and payment stack present

contact_and_support_info

Score: 78/100
Passed

"Site lists help@zeel.com, specialized addresses (va@zeel.com), phone 877-435-9335 and social accounts, which help with verification; still, many user complaints describe poor responsiveness to refund/charge disputes."

Reason: Multiple published contact channels but mixed support record

legal_and_reputation_checks

Score: 50/100
Failed

"While there is no government enforcement or large-scale fraud ruling, Business Insider and multiple BBB complaints report failures around therapist safety and refund handling, lowering the reputation score."

Reason: Press and complaint history indicate operational and reputational issues

blacklist_and_malware_checks

Score: 90/100
Passed

"Google Safe Browsing returned no risk detections and the crypto-scam sniffer reports no blacklist hits for zeel.com, reducing the chance the domain is used for widespread phishing/malware."

Reason: No matches on major blacklist services

Your Next Steps

  • 1
    Search the BBB profile and read recent complaints to see common failure modes (refunds, no-shows) before paying.
  • 2
    Confirm booking and cancellation/refund policy in writing, and use a credit card that supports chargebacks for initial purchases.
  • 3
    Test with a small transaction or single session before buying subscriptions or bundles.
  • 4
    Contact support via published channels (help@zeel.com, phone 877-435-9335) and keep written records of communications.
  • 5
    Check app-store reviews for recent trends (refunds, therapist no-shows) and watch for recurring patterns over the last 6–12 months.

Evidence & Citations

🕵🏻 Keep investigating

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