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Domain Due Diligence
Report for Yorkshiretrading.com

Report Date October 7, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Quick verdict: yorkshiretrading.com appears to be a legitimate UK retail chain with an active ecommerce site and multiple physical stores. Traffic and technology signals show steady visits (~125k/month), recognised ecommerce tooling (Shopify, PayPal, Klarna) and Cloudflare protection. Google Places lists many stores with mostly positive ratings, and news articles cover store openings — none allege fraud. There are some customer-service complaints and a small number of poor local reviews for a head-office listing; also the WHOIS contact is privacy-protected (common in the UK). Overall this looks like a real retailer you can use, but use standard payment protections (card/PayPal) and double-check returns/policies if you’re buying high-value items. ✅

Confidence Score
85%

Risk Insights

🏬

Physical stores + online site

Multiple Google Places entries match the website
Store ratings mostly 4.2–4.3 with hundreds of reviews
Local news covers normal retail activity
🛡️

Payments & security

HTTPS and Cloudflare in place
Uses mainstream payment options (PayPal, Klarna, card)
No Safe Browsing or crypto blacklist hits

Contradictory Signals

Most store listings are positive, but a low-rating head-office entry and isolated service complaints suggest localized operational issues rather than systemic fraud.

Signal A: Overall positive store reviews and strong traffic

Signal B: A small head-office listing with a 1.4 rating and some customer-service complaints

Category Scores

Identity 85/100
Reputation 80/100
Technical 90/100
Content 80/100
Legal 85/100
Business Validity 88/100

Red Flags & Warnings

  • One Google Places entry (head office/online listing) shows a low rating (1.4) from a small set of reviews, which could indicate a local issue with that location or a recent problem with customer service.
  • WHOIS registrant details are not publicly listed (registrant=null) — likely GDPR/privacy masking but reduces direct registrant traceability.
  • A site-traffic data source returned a "data not available" error, so some third-party analytics were incomplete; this is not an indictment but limits independent traffic verification.
  • SSL certificate in the WHOIS/SSL dump is valid but has a short validity window (next expiry soon), so monitor for timely renewal as a hygiene check.

🔎 Detailed Checks & Analysis

Domain tech & infrastructure (similartech_v1)

Score: 90/100
Passed

"Site runs common, reputable ecommerce and analytics tools (Shopify, PayPal, Klarna, Cloudflare), which aligns with legitimate retail operations and reduces immediate technical risk."

Reason: Detected ecommerce platform and mainstream payment processors; Cloudflare and analytics are in place.

Traffic volume & geography (similar_web_api_v1)

Score: 85/100
Passed

"SimilarWeb estimates ~125k monthly visits with ~93% from the UK and above-average pages per visit and time on site for a retailer."

Reason: Monthly visits are substantial and overwhelmingly UK-based, matching a national brick-and-mortar chain.

Traffic stats availability (website_traffic_stats_v1)

Score: 40/100
Failed

"One traffic provider returned an error for this domain; use the available SimilarWeb numbers and other signals instead when assessing reach."

Reason: Independent traffic dataset was unavailable, limiting corroboration from that source.

Public contact details (website_contacts_scraper_v1)

Score: 88/100
Passed

"Customer support addresses and store phone numbers are published on the site and appear in Google Places entries, enabling customers to contact the company directly."

Reason: Multiple published support emails, phone numbers and social profiles present and consistent with store listings.

WHOIS / SSL / DNS (whois_dns_ssl_v1)

Score: 80/100
Passed

"SSL certificate is valid and DNS uses Cloudflare nameservers; registrar 123-Reg is established. Registrant=null likely indicates GDPR masking rather than malicious concealment."

Reason: Valid HTTPS and Cloudflare DNS; registrar is a known UK provider, though registrant data is privacy-protected.

Trademark conflicts (uspto_trademark_search_v1)

Score: 90/100
Passed

"A USPTO query returned no matching trademark filings for the exact query, reducing risk of brand-impersonation conflicts in the US database queried."

Reason: No conflicting USPTO trademark records returned for the query.

Crypto scam blacklist (crypto_scam_sniffer_v1)

Score: 95/100
Passed

"No matches on the crypto scam sniffer, which reduces the chance the domain is being used in crypto fraud schemes."

Reason: Domain not found on crypto scam blacklists.

Google Safe Browsing (google_safe_browsing_v1)

Score: 95/100
Passed

"Google Safe Browsing returned no matched threats, indicating no known phishing/malware listings at time of check."

Reason: No Safe Browsing threats detected for the domain.

Maps & local reviews (google_places_v1)

Score: 82/100
Passed

"Several locations show ratings around 4.2–4.3 with hundreds of reviews; one head-office listing has a low score from few reviews which warrants attention but does not overturn the broader pattern."

Reason: Multiple store entries with many reviews and predominantly positive ratings support a real retail footprint.

News presence & reputation search (google_news_v1 / perplexity_questions_v1)

Score: 80/100
Passed

"Local press coverage reports store openings and expansion; reputation lookups referenced established review/scam-check sites that do not allege fraud, though some customer-service complaints appear in review platforms."

Reason: News articles cover store openings and normal retail activity; reputation searches show reviews and scam-evaluator tools that rate the site as legitimate.

Your Next Steps

  • 1
    If you plan to buy, pay with a credit card or PayPal to retain dispute/chargeback protections.
  • 2
    Check the product page for clear return and delivery terms; keep order confirmations and tracking numbers.
  • 3
    For high-value orders, verify the store phone number from Google Places and confirm stock/collection options before paying.
  • 4
    Report suspicious emails or payment requests that differ from the site’s stated channels to consumer protection (Trading Standards) and your payment provider.

Evidence & Citations

🕵🏻 Keep investigating

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