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Domain Due Diligence
Report for Www.yahoo.com

Report Date January 17, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Yahoo.com is a well-established internet portal and web service provider ranked 16th globally with about 2.9 billion monthly visits, predominantly from the US, India, Brazil, UK, and Taiwan. It uses many industry-standard analytics and advertising technologies such as Google Analytics, Adobe Analytics, and Amazon S3. The domain is secured with valid SSL certificates issued by DigiCert, confirming secure user connections. Yahoo retains registered trademarks dating back decades, evidencing a long-standing business presence. Its online contact channels include official social media pages and email addresses, all consistent with the known brand identity. However, numerous user complaints across review platforms like the BBB cite ongoing customer service and account access issues, contributing to an F rating from BBB due to unresolved disputes. No blacklisting or phishing threats from trusted sources were found. Recent news coverage includes frequent articles published directly by Yahoo News. Overall, the domain has strong technical foundations and brand legitimacy but shows signs of customer support challenges, which users should consider.

Confidence Score
88%

Risk Insights

🛡️

Strong Technical Foundation

Top 20 global traffic rank with high monthly visit volume.
Use of leading analytics and CDN providers.
Valid, current SSL certificate ensures secure connections.
✅

Brand and Legal Standing

Multiple USPTO trademarks for Yahoo.
Registered legal entities linked with domain.
⚠️

Customer Experience Concerns

BBB rating is F due to 3,000+ unresolved complaints.
Issues centered on account access and support responsiveness.

Contradictory Signals

While technical and legal signals solidly support authenticity, customer experience issues undermine user trust.

Signal A: Strong domain legitimacy and technical security

Signal B: Negative user reviews highlighting poor customer service

Category Scores

Identity 90/100
Reputation 50/100
Technical 90/100
Content 85/100
Legal 80/100
Business Validity 90/100

Red Flags & Warnings

  • Significant number of user complaints about account access issues and poor customer support leading to a BBB rating of F.

🔎 Detailed Checks & Analysis

Domain traffic and infrastructure analysis

Score: 90/100
Passed

"Site leverages leading analytics and CDN technologies including Amazon and Google."

Reason: High traffic rank (#16) with detailed technology stack from reputable providers.

Security and SSL validation

Score: 90/100
Passed

"Certificate valid from 2026-01-12 to 2026-03-04 for *.yahoo.com."

Reason: Valid SSL certificate issued by DigiCert confirms domain authenticity.

Trademark and legal status checks

Score: 80/100
Passed

"Trademark histories date back to 1975 with proper registrations."

Reason: Multiple active US trademarks for Yahoo indicate established brand legitimacy.

Blacklist and phishing status

Score: 90/100
Passed

"No risk indicators found in recent scans."

Reason: No blacklisting or phishing warnings from Google Safe Browsing or crypto scam lists.

User reputation and reviews

Score: 40/100
Failed

"Customer access issues and poor support are common concerns."

Reason: Multiple unresolved complaints on BBB and other review platforms related to customer service.

Online presence and contact verification

Score: 80/100
Passed

"Verified Facebook, Twitter, Instagram, LinkedIn, and more."

Reason: Official social media channels and multiple valid business emails align with the brand identity.

Your Next Steps

  • 1
    Verify legitimacy of emails or alerts claiming to be from Yahoo by logging into your account directly through official websites.
  • 2
    Be cautious of customer service limitations reported by many users; document and escalate unresolved service issues appropriately.
  • 3
    Stay updated with news coverage to monitor changes in company operations or security practices.

Evidence & Citations

🕵🏻 Keep investigating

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