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Domain Due Diligence
Report for Www.primark.com

Report Date January 19, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Primark.com is the official website of Primark, a well-known international fashion retailer based primarily in the UK with a strong global presence. The site attracts approximately 18 million visits monthly, mainly from the United Kingdom. Primark offers affordable fashion and operates via both physical stores and their official website, which displays a robust and professional online infrastructure featuring trusted payment methods like PayPal, Stripe, and Google Pay. The domain uses secure services, including Akamai's CDN and robust SSL encryption valid through August 2026. Trademark searches show active usage of the "Primark" brand by legitimate corporate entities in Ireland and the US, with no active scam or phishing indicators linked to the domain itself. Recent news includes product recalls for safety and sustainability concerns and some trademark infringement lawsuits against the company by other brands. Beware of fraudulent social media accounts impersonating Primark to scam users; always verify with official sources. Overall, primark.com demonstrates sound technical and business credibility and is considered safe for typical customer interactions.

Confidence Score
83%

Risk Insights

📈

Strong Domain Traffic and Technology

18.1 million monthly visits mostly from the UK.
Uses industry-standard payment and security technologies.
Robust content delivery with Akamai and Microsoft Azure.
🛡️

No Scam or Blacklist Flags

No matches in Google Safe Browsing or crypto scam blacklists.
SSL certificate valid until August 2026.
Official trademark registrations active.
⚠️

Fake Social Media Accounts Are a Risk

Scammers impersonate Primark on Facebook for giveaways.
No impact detected on the official website's safety.
Always verify official accounts before engagement.

Contradictory Signals

While the website is safe, social channels pose risks due to impersonation scams.

Signal A: Primark official site has strong security and reputation.

Signal B: Users report scam risks from unaffiliated fake social media pages.

Category Scores

Identity 85/100
Reputation 80/100
Technical 90/100
Content 80/100
Legal 75/100
Business Validity 85/100

Red Flags & Warnings

  • Fake Primark social media pages impersonate the brand to scam users with fake giveaways.
  • Some product recalls issued due to safety hazards, highlighting occasional issues with product safety.
  • Primark involved in multiple intellectual property lawsuits over trademark and design disputes.

🔎 Detailed Checks & Analysis

Domain Technical and Traffic Signals

Score: 90/100
Passed

"Technologies used include trusted payment systems and secure cloud services by Akamai and Microsoft Azure, enhancing site reliability and security."

Reason: The domain has a global rank near #2,160 with stable and high monthly visits, primarily from the UK, showing legitimacy and popularity.

Security and SSL Validation

Score: 90/100
Passed

"SSL cert is valid from August 2025 to August 2026, with modern signature algorithm ecdsa-with-SHA384, meeting security best practices."

Reason: Valid SSL certificate issued by DigiCert is current, enabling secure encrypted connections ensuring visitor safety.

Google Safe Browsing and Blacklist Status

Score: 100/100
Passed

"This absence of flags supports trust in domain safety for end users."

Reason: No reported risk or blacklist matches from Google Safe Browsing or crypto scam databases.

Trademark and Intellectual Property Validity

Score: 75/100
Passed

"Historical and recent trademark registrations confirm legal use of the brand, contributing to authenticity."

Reason: Registered trademarks for "Primark" under credible corporate ownership, though some trademarks are dead, the primary brand registrations are current.

Reputation and Scam Reports

Score: 80/100
Passed

"Users should only engage with official verified channels to avoid scams."

Reason: No direct scams linked to the official Primark website; main risks come from fake social media accounts hacking unsuspecting users.

News and Public Relations

Score: 75/100
Passed

"No negative scandal or fraud-related news detected in trusted sources."

Reason: Recent news shows active business expansion, product recalls for user safety, and corporate social initiatives.

Contact Information Transparency

Score: 85/100
Passed

"Presence of corporate contact details enhances trust and user support capability."

Reason: Multiple verified contact emails and phone numbers found from official Primark domains and social media.

Your Next Steps

  • 1
    Always access Primark through the official www.primark.com domain to avoid phishing scams.
  • 2
    Verify social media accounts by checking for blue verification badges before engaging with promotions or giveaways.
  • 3
    Check customer reviews on third-party sites like Trustpilot or Google Reviews for the latest product quality feedback.
  • 4
    Keep informed about product recalls or safety notices issued by Primark to ensure safe use of their products.

Evidence & Citations

🕵🏻 Keep investigating

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