Recommendation

Caution

Overall Summary

Suspicious

Why we think so

www.pakaapparel.com is the website for PAKA Apparel, a sustainable clothing brand specializing in alpaca wool products made by Peruvian artisans. The site attracts about 450,000 monthly visits, primarily from the US. It uses reputable e-commerce technologies and displays active social media presence. However, the Better Business Bureau (BBB) assigns an F rating due to multiple unresolved customer complaints mainly about overcharging and customer service delays. Independent reviews outside BBB generally report the brand as legitimate with positive feedback on product quality. There are no blacklists or significant scam flags detected. PAKA Apparel has been involved in trademark litigation as a plaintiff, with no evidence of legal issues against consumers. Overall, caution is advised for shoppers due to customer service concerns, but the brand does not show characteristics of a scam.

Confidence Score

78%

Risk Insights

📈

Established Brand with High Traffic

About 450K monthly visits mainly from the US

Uses popular e-commerce platforms and payment methods

Strong online presence with active social media

⚠️

Customer Service Concerns

F-rated by BBB due to unresolved complaints

Issues mainly about overcharging and refunds

Independent reviews generally positive but caution advised

🛡️

No Blacklist or Scam Flags

No presence on crypto scam or Google Safe Browsing lists

SSL certificate valid and current

No direct fraud accusations in public sources

Contradictory Signals

Traffic and tech signals show legitimacy but customer service issues reduce trust.

Signal A: High online traffic and established brand presence

Signal B: Low BBB rating with multiple unresolved complaints

Category Scores

Identity 85/100

Reputation 40/100

Technical 90/100

Content 80/100

Legal 75/100

Business Validity 60/100

Red Flags & Warnings

BBB assigns an F rating due to multiple unresolved customer complaints, primarily overcharging and poor customer service response.
Some customer complaints about overcharging sales tax and delays in refund processing.

🔎 Detailed Checks & Analysis

Domain legitimacy and infrastructure

Score: 90/100

Passed

"The presence of popular payment solutions like AfterPay, PayPal, and Stripe along with Shopify hosting reflects an established infrastructure."

Reason: Domain is active with significant traffic and uses reputable e-commerce and payment technologies.

Traffic and market reach

Score: 85/100

Passed

"Dominant US traffic share indicates targeted and genuine customer base."

Reason: About 450K monthly visits primarily from the US validate market presence and consumer attention.

Reputation and customer feedback

Score: 40/100

Failed

"Independent reviews mostly positive or neutral, but BBB complaints highlight potential service risks."

Reason: BBB assigns an F rating due to unresolved complaints mainly about sales tax overcharging and customer service delays.

Blacklist and security status

Score: 90/100

Passed

"No security warnings detected through major services."

Reason: No cryptoscam or Google blacklists found; SSL certificate valid.

Legal status and disputes

Score: 75/100

Passed

"Terms require arbitration for disputes, no evidence of major lawsuits against business."

Reason: Only documented legal action involves PAKA Apparel as plaintiff in trademark case, no consumer disputes found.

Your Next Steps

1

Exercise caution when purchasing and monitor transactions closely for billing accuracy.
2

Verify any refund, dispute, or service issues promptly by tracking customer service responses.
3

Check independent reviews and confirm product authenticity before purchase.
4

Avoid sharing excessive personal information beyond what is necessary for purchase.
5

Report unresolved disputes or fraudulent charges to consumer protection agencies.

Evidence & Citations

PAKA Apparel BBB Profile
Reports of unresolved complaints and F rating from BBB due to customer service issues.
Scamadviser Assessment on pakaapparel.com
Site rated as legit and safe for consumers, no fraud or scam report.
SimilarTech Technology and Traffic Analysis
Shows high traffic, payment technologies, and robust infrastructure.
Google Safe Browsing Check
No flags or blacklists found for the domain.
Trademark Litigation Filing for PAKA Apparel, Inc.
PAKA Apparel is plaintiff in trademark/legal dispute, no evidence of consumer lawsuits.

🕵🏻 Keep investigating

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