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Domain Due Diligence
Report for Www.nzretailequipment.co.nz

Report Date January 8, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

www.nzretailequipment.co.nz operates as NZ Retail Equipment, a New Zealand-based supplier of retail and logistics equipment such as shopping trolleys, shelves, and roll cages. The website receives around 2,300 visits monthly, mainly from New Zealand, with a high bounce rate indicating visitors often view only one page. It uses established technologies including Squarespace for hosting and e-commerce, Google Analytics for traffic tracking, and secure HTTPS connections with a valid SSL certificate. Contact details, including a local phone number and email, are available and the company has a verified physical address in Auckland. Public feedback is generally positive, with no evidence of scam reports, legal disputes, or major complaints. However, independent consumer reviews are limited in number, so verifying recent trade references is recommended for added confidence.

Confidence Score
80%

Risk Insights

🛡️

Secure website with valid SSL

Certificate valid until February 2026
Issued by trusted authority R13
Uses strong encryption algorithms
📈

Moderate monthly traffic focused in New Zealand

~2,300 monthly visits
47% direct visits
High bounce rate of 65%
✅

No scam or blacklist warnings found

Clear in Google Safe Browsing
Not blacklisted in crypto scam databases

Contradictory Signals

High bounce rate can suggest user disinterest but may be expected for informational or B2B sites; no flags from blacklist sources reduce concern.

Signal A: No scam or blacklist warnings detected

Signal B: High bounce rate (~65%) might indicate limited site engagement

Category Scores

Identity 85/100
Reputation 75/100
Technical 85/100
Content 80/100
Legal 80/100
Business Validity 80/100

Red Flags & Warnings

  • Bounce rate is relatively high at 65%, indicating many visitors leave quickly after first page, which could be normal for some sites but might reflect limited engagement.

🔎 Detailed Checks & Analysis

SSL Certificate Validity

Score: 90/100
Passed

"SSL is issued by a trusted authority (R13) and the signature uses secure RSA-SHA256 algorithms."

Reason: The domain has a valid SSL certificate issued in November 2025, valid until February 2026, showing good security practice.

Traffic Volume and Quality

Score: 75/100
Passed

"Traffic sources are mixed, with 47% direct and 36% search traffic, typical for a small business website."

Reason: The site receives around 2,300 visits monthly, mainly from New Zealand, indicating real traffic though bounce rate is somewhat high.

Website Technology & Hosting

Score: 85/100
Passed

"The site employs commercial payment integrations like AfterPay and standard web technologies ensuring usability."

Reason: Uses established platforms such as Squarespace and CloudFlare for hosting and CDN, which are reliable and professional.

Contact Information Presence

Score: 75/100
Passed

"Social presence with Facebook, LinkedIn, and YouTube accounts linked enhances credibility."

Reason: The website displays local phone numbers and email contacts, alongside a physical Auckland address.

Blacklist and Scam Detection

Score: 90/100
Passed

"Continuous monitoring shows no risk detected as of latest data."

Reason: No flags appear on Google Safe Browsing or crypto scam blacklists, suggesting no known phishing or scam activity.

Reputation and Trustworthiness

Score: 80/100
Passed

"No lawsuits or public disputes found linked to the domain or company name."

Reason: Customer testimonials are positive with no significant negative reviews or complaints in public searches.

Your Next Steps

  • 1
    Verify recent trade references directly with the company or its customers.
  • 2
    Search for company details and regulatory status in the New Zealand Companies Register.
  • 3
    For significant purchases, use payment methods that offer consumer protection such as credit cards.

Evidence & Citations

🕵🏻 Keep investigating

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