WebVetted Beta
Recommendation
Proceed
Overall Summary
Safe
Why we think so

www.holiwise.com is a London-based AI-powered travel booking platform focused on premium customers. It offers hotel and trip planning services with personalized recommendations and one-click booking options. The site has about 11,000 monthly visits, mostly from the US and several other countries, although overall traffic is relatively low, indicating a small or emerging platform. Technical checks show valid HTTPS with standard security, and the site uses reputable analytics and payment technologies. The domain is not blacklisted or flagged by Google Safe Browsing. Recent news highlights €1.45 million raised in pre-seed funding, supporting its legitimacy and ongoing development. There are very few customer reviews publicly available, but no complaint patterns or scam reports found. Practical caution is advised for high-value bookings due to limited public feedback.

Confidence Score
85%

Risk Insights

🛡️

Strong Security Practices

Valid SSL certificate ensures encrypted communication.
Uses common, trusted payment methods with buyer protection.
No blacklist detections or phishing flags found.

Legitimate Startup with Funding

Raised €1.45 million in pre-seed funding recently.
Supported by known investors and travel industry leaders.
Shows steady growth and media coverage.

Contradictory Signals

The site is considered safe but limited public feedback may require cautious use especially for expensive bookings.

Signal A: No scam reports or blacklist flags found

Signal B: Low volume of customer reviews and feedback

Category Scores

Identity 85/100
Reputation 80/100
Technical 88/100
Content 70/100
Legal 85/100
Business Validity 90/100

Red Flags & Warnings

  • Very low public volume of customer reviews may limit the availability of user feedback and increase uncertainty.

🔎 Detailed Checks & Analysis

Domain Security and SSL

Score: 90/100
Passed

"Domain uses strong SSL issued by WE1, valid from Nov 2025 to Feb 2026."

Reason: SSL certificate is valid and active, providing secure communication.

Traffic and Usage Patterns

Score: 75/100
Passed

"About 11K monthly visits with 43.6% direct, 33.8% search traffic; majority users from US, UK, Netherlands, India, Germany."

Reason: Traffic is moderate for an emerging platform, with typical geographic distribution and sources.

Blacklist and Scam Detection

Score: 90/100
Passed

"No matching threats found in Google Safe Browsing and no crypto scam blacklist flags."

Reason: No blacklist or scam indicators found in multiple security databases.

Trademark and Brand Verification

Score: 85/100
Passed

"No results found in USPTO trademark database for 'holiwise'."

Reason: No trademark conflicts or impersonations found for the brand name.

Company Legitimacy and Funding

Score: 90/100
Passed

"Raised about €1.45M pre-seed funding, supported by reputable tech and financial investors."

Reason: Recent funding and news reports confirm an active, funded startup status.

User Reviews and Complaints

Score: 65/100
Passed

"Limited external reviews are generally positive; no significant complaints found."

Reason: Very few user reviews exist, but no patterns of complaints or negative feedback identified.

Your Next Steps

  • 1
    Use protected payment methods such as credit cards or PayPal that offer dispute resolution capabilities.
  • 2
    For expensive travel plans, verify hotel or flight availability on major, well-known platforms before booking.
  • 3
    Start with a smaller booking to test the service quality and responsiveness.
  • 4
    Monitor for updates or increasing volume of customer reviews as the platform grows.

Evidence & Citations