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Domain Due Diligence
Report for Www.bing.com

Report Date January 24, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

www.bing.com is a highly trafficked search engine owned by Microsoft, ranking #10 globally with about 3.4 billion monthly visits, mainly from the United States. It uses well-known technologies and servers from Microsoft Azure and Akamai, along with various advertising platforms. The site supports secure HTTPS connections through Microsoft-issued certificates valid until April 2026. Multiple registered US trademarks exist for the BING name. However, Bing has been targeted by phishing scams and malvertising campaigns that exploit its search results and ads to mislead users. Despite these risks, no active phishing detections or blacklist flags currently mark the domain as unsafe. Users report mixed experiences with Bing, citing search inaccuracies and intrusive ads alongside praise for its AI features. While no recent lawsuits directly challenge the domain, there have been related legal disputes involving Bing’s AI use and advertising claims.

Confidence Score
75%

Risk Insights

🛡️

High Popularity and Strong Infrastructure

Ranks #10 globally with ~3.4 billion monthly visits
Uses Microsoft Azure SSL valid until April 2026
Employs Akamai CDN and reputable ad platforms
⚠️

Known Abuse Through Phishing and Malvertising

Scammers exploit Bing search results for phishing links
Malicious ads redirect users to fake sites
Microsoft’s response to abuse reports can be slow
❗

User Complaints Impact Trust

2.1-star average user rating with issues about relevance
Reports of forced AI chat and intrusive advertising
Mixed reviews despite reliable search results

Contradictory Signals

While Google’s malware database shows no issues, other sources list the domain on scam blacklists.

Signal A: No phishing detected by Google Safe Browsing

Signal B: Domain blacklisted by crypto scam sniffer

The site is technically sound but its ecosystem is actively targeted by malicious actors, affecting user trust.

Signal A: High technical security and trademark legitimacy

Signal B: Numerous user complaints and ongoing phishing exploitation

Category Scores

Identity 85/100
Reputation 50/100
Technical 85/100
Content 60/100
Legal 70/100
Business Validity 80/100

Red Flags & Warnings

  • Listed by crypto scam sniffer as blacklisted, which suggests caution despite lack of malware detection.
  • History of phishing and malvertising campaigns targeting Bing users via search returns and ads.
  • Numerous user complaints about search inaccuracies, intrusive ads, and forced AI chat reduce overall trust.

🔎 Detailed Checks & Analysis

Domain Popularity and Traffic

Score: 90/100
Passed

"High traffic volume and top country share from the US support legitimacy and widespread usage."

Reason: Bing.com ranks #10 globally with ~3.4 billion monthly visits, confirming its status as a major search engine.

Technical Infrastructure and Security

Score: 85/100
Passed

"Strong technical foundation with secure HTTPS and reputable service providers."

Reason: The domain uses Microsoft Azure certificates with valid SSL, Akamai CDN, and known advertising services.

Brand Authenticity and Trademark

Score: 80/100
Passed

"Trademark registrations confirm brand ownership and reduce impersonation risk."

Reason: Multiple active US trademarks exist for 'BING', assigned to established companies.

Safety and Blacklist Status

Score: 40/100
Failed

"Absence of Google Safe Browsing detections helps but ongoing abuse cases reduce safety score."

Reason: Reported blacklisting by crypto scam sniffers and documented phishing via Bing search results.

User Feedback and Reputation

Score: 45/100
Failed

"Mixed reception diminishes reputation trust despite large user base and technical quality."

Reason: Negative user reviews frequently mention inaccurate results, ads, and intrusive AI features.

Legal and Regulatory History

Score: 70/100
Passed

"No ongoing direct legal threats but some historical concerns noted."

Reason: No active lawsuits targeting the exact domain; past disputes related to Bing’s AI policies and Microsoft corporate matters.

Your Next Steps

  • 1
    Avoid clicking suspicious ads or unfamiliar links in Bing’s search results without verifying their authenticity.
  • 2
    Use additional security tools, like safe browsing extensions, to filter malicious sites when using Bing.
  • 3
    Report phishing or malicious content found via Bing's built-in reporting tools to help improve safety.
  • 4
    Consider user complaints and privacy implications before relying solely on Bing for sensitive searches.
  • 5
    Monitor for official updates on ongoing legal disputes related to Bing’s AI features or advertising.

Evidence & Citations

🕵🏻 Keep investigating

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