Recommendation

Proceed

Overall Summary

Safe

Why we think so

Woolworths.com.au is a major Australian grocery retailer's official website, attracting about 21 million visits monthly, mostly from Australia. It uses well-known technologies and security certificates, and shows strong presence on social media and trusted platforms. No reports indicate that the official site is fraudulent or directly linked to user financial losses, though scams impersonating Woolworths exist. Legal issues mainly concern pricing and employment disputes but do not impact website legitimacy.

Confidence Score

88%

Risk Insights

🛒

Strong Australian Traffic

Over 21 million visits monthly

Majority from Australia (86.8%)

Top grocery site locally

🔒

Trusted Technology Stack

Uses Akamai CDN and Adobe Analytics

Valid DigiCert TLS SSL certificate

Professional DNS and MX setup

⚠️

Brand Protection Advice

Scams impersonate Woolworths brand

Official warnings advise caution

Use only official URLs and contacts

Contradictory Signals

While the official site is safe, consumers should beware of lookalike scams targeting the Woolworths brand.

Signal A: Official domain shows high trust metrics and secure technical setup

Signal B: There are external scam reports using similar brand names

Category Scores

Identity 90/100

Reputation 90/100

Technical 85/100

Content 80/100

Legal 70/100

Business Validity 90/100

Red Flags & Warnings

Scams impersonating Woolworths exist, using fake surveys and phishing emails with similar domain names.
Legal disputes related to pricing and employee payments may affect consumer trust but do not indicate website fraud.

🔎 Detailed Checks & Analysis

Traffic Volume and Quality

Score: 90/100

Passed

"High traffic rank (#1,544 globally) supports domain trust."

Reason: The site receives 21.2 million visits monthly, mostly from Australia, showing strong genuine interest and use.

Website Technology and Security

Score: 85/100

Passed

"Strong technical setup reduces risk of fraud or compromise."

Reason: The domain uses professional-grade CDN, analytics, and security tech; SSL certificate is valid and current.

Domain Registration and DNS Records

Score: 90/100

Passed

"No red flags in domain ownership or registration status."

Reason: Registered with a reputable Australian registrar; DNS servers and MX records professionally maintained.

Brand Reputation and Scam Reports

Score: 80/100

Passed

"Woolworths transparently advises consumers about scams pretending to be them."

Reason: No credible complaints or reviews call the official domain fraudulent; scam reports pertain to impersonators.

Contact Information Verification

Score: 90/100

Passed

"Presence of accessible contact methods suggests legitimacy."

Reason: Official emails and multiple verified phone numbers linked to Woolworths found, with active social channels.

Legal Disputes and Consumer Complaints

Score: 70/100

Passed

"Legal scrutiny does not imply fraudulent activity on the domain itself."

Reason: Ongoing legal cases relate to pricing and employment issues but do not question website authenticity.

Your Next Steps

1

Verify URLs closely to avoid lookalike scam sites pretending to be Woolworths.
2

Report any suspicious emails or offers claiming to be from Woolworths to their official hoax@woolworths.com.au address.
3

Check for website SSL certificates and legitimate contact info before providing personal or payment information.
4

Stay updated on scam alerts published by Woolworths and Australian consumer protection agencies.
5

Be aware of ongoing class actions related to Woolworths’ pricing practices and employee matters; these do not affect site legitimacy.

Evidence & Citations

Woolworths - SimilarTech Website Profile and Technology Stack
Provides traffic, technology, and category data confirming website scale and legitimacy.
WHOIS and DNS Analysis of woolworths.com.au
Shows trustworthy registrar and valid SSL certification.
Woolworths Scam Alerts and Consumer Advice
Details official warnings about external scams impersonating Woolworths.
Contact Information for Woolworths Official Domain
Lists verified emails and phone contacts connected to Woolworths.

🕵🏻 Keep investigating

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