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Domain Due Diligence
Report for Wix.com

Report Date January 4, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Wix.com is a well-established website builder and hosting service with a monthly global visit count exceeding 34 million, primarily from the United States. It integrates numerous reputable technologies such as Google Cloud, Facebook advertising tools, and secure payment platforms like PayPal and Stripe. The domain is secured by a valid SSL certificate issued recently, registered through GoDaddy, and shows no signs of being blacklisted or associated with scams. Trademark searches confirm "WIX" is a live registered mark in unrelated industries, and no trademark conflicts appear linked to the web hosting service. Though Wix holds a moderate Google Places rating of 2 from 56 reviews, there are consistent customer complaints focused on billing practices, refund denials, and customer support challenges, especially via AI-driven interfaces. These issues have been documented with over 695 BBB complaints in the past three years. Scam reports mainly involve phishing attempts impersonating Wix support, but no direct platform scams are evident. There are no notable lawsuits directly against Wix.com currently reported. Overall, Wix.com operates a large, legitimate online platform but has user service concerns that merit attention.

Confidence Score
90%

Risk Insights

📊

High Popularity with Stable Traffic

Over 34 million monthly visits worldwide.
Primarily visited from the United States.
Ranks within top 1000 global websites.
🛡️

Trusted Technology Stack

Employs major cloud and payment providers.
SSL certificate valid and secure.
Multiple verification TXT records in DNS.
✅

Not Listed on Scam Blacklists

No records on crypto scam or phishing blacklists.
Google Safe Browsing shows no risks.
Phishing scams impersonate Wix but are external threats.
⚠️

Customer Support Concerns

Frequent billing and refund complaints documented.
Issues with AI-only support bottlenecks.
Users report difficulties closing accounts.

Contradictory Signals

While many users report payment and service issues, there is no indication Wix.com itself engages in scam or fraud.

Signal A: High customer complaints about billing and support

Signal B: No evidence of fraudulent or scam activity on the platform

Category Scores

Identity 95/100
Reputation 80/100
Technical 95/100
Content 90/100
Legal 85/100
Business Validity 90/100

Red Flags & Warnings

  • Significant number of billing and support complaints on BBB affecting user experience

🔎 Detailed Checks & Analysis

Traffic and Popularity

Score: 90/100
Passed

"The traffic sources are primarily direct and search-based, with the United States as the leading country for visitors."

Reason: Wix.com has over 34 million monthly visits and ranks #977 globally, indicating it is a highly popular and established website.

Technical Infrastructure

Score: 95/100
Passed

"SSL certificate is valid and domain is managed by a reputable registrar (GoDaddy). Multiple TXT records verify domain ownership and security."

Reason: The website uses reputable technologies including Google Cloud, PayPal, Stripe, and major advertising networks such as Facebook and Bing Ads.

Blacklist and Scam Detection

Score: 95/100
Passed

"The domain shows no signs of being flagged for phishing or malware."

Reason: No listings on crypto scam blacklists or Google Safe Browsing threats are detected for wix.com.

Trademark and Brand Validation

Score: 85/100
Passed

"The trademark status is live or expired for unrelated classes, supporting legitimate use of the brand name for the website."

Reason: US trademark records show the "WIX" mark exists but primarily in unrelated industries such as filtration products, with no conflicts apparent for web services.

Customer Reviews and Complaints

Score: 70/100
Passed

"Complaints do not indicate fraudulent activity but suggest service and support quality issues that users should consider."

Reason: Many complaints registered with BBB focus on billing issues, refund denials, and customer support difficulties, especially with AI-based service access.

Scam and Phishing Reports

Score: 80/100
Passed

"Recommendations include verifying all official Wix emails and using designated support channels for issue resolution."

Reason: While phishing scams impersonating Wix support are known, no credible evidence shows Wix.com being a scam platform.

Your Next Steps

  • 1
    For user concerns, review BBB complaints and consider standard precautions with payments and account management.
  • 2
    Avoid phishing scams by verifying official Wix communications originating only from @wix.com domains.
  • 3
    Use Wix's official support channels for account or billing issues.
  • 4
    Monitor news and official filings for any emerging legal or security developments.

Evidence & Citations

🕵🏻 Keep investigating

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