Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Wildberries.ru is a leading Russian online marketplace specializing in clothing, footwear, and goods for home and sport. It ranks highly in global traffic (#66) with about 388 million monthly visits, mainly from Russia. The site uses standard security and web technologies, has a valid SSL certificate, and multiple physical locations in Russia. It publishes official contact emails and phone numbers. Trademark searches show active registrations for "WILDBERRIES". Though the domain is not flagged by blacklists and Google Safe Browsing, customer reviews report mixed experiences, including complaints about customer support, product quality, delivery, and refunds. The company has faced serious legal disputes among founders and some third-party scams exploiting its brand. Overall, Wildberries.ru is a well-established but sometimes criticized e-commerce platform in Russia.

Confidence Score

68%

Risk Insights

🌐

High Traffic and Established Brand

Wildberries.ru is among the top 100 globally visited domains.

Trademark ownership is confirmed and active.

Site uses strong technical security standards.

⚠️

Customer Service Challenges

Numerous reviews complain about customer service responsiveness.

Issues include refund delays and delivery problems.

Users report concerns over product authenticity.

🛡️

Active Anti-Fraud Measures

No blacklist flags detected for wildberries.ru itself.

Company warns about third-party scams using its brand.

Users should verify communications via official channels only.

Contradictory Signals

Wildberries.ru is widely used and legitimate but has ongoing customer service problems revealed in user feedback.

Signal A: Strong domain popularity and technical validity

Signal B: Significant negative customer reviews impacting reputation

Category Scores

Identity 90/100

Reputation 45/100

Technical 85/100

Content 55/100

Legal 60/100

Business Validity 75/100

Red Flags & Warnings

Multiple customer complaints highlight unresolved service and product quality issues.
Phishing and scam attempts impersonate the brand widely, targeting customers with fake promotions.

🔎 Detailed Checks & Analysis

Domain and Technology Validity

Score: 90/100

Passed

"Uses HTTPS and modern document standards; technology indications align with a professional e-commerce site."

Reason: Wildberries.ru employs current standard web technologies and holds a valid SSL certificate issued recently.

Traffic and Popularity

Score: 90/100

Passed

"Traffic data from SimilarWeb confirm large-scale legitimate usage."

Reason: The domain ranks 66 globally with over 388 million monthly visits, mainly from Russian users.

Contact and Identity Verification

Score: 85/100

Passed

"Available contact channels tie to the brand and domain legitimately; trademark registrations support identity."

Reason: Provides official contact emails, phone numbers, and social profiles verified by multiple sources.

Blacklist and Safety Flags

Score: 85/100

Passed

"Low reported risk from technical safety databases."

Reason: No entries found in known crypto scam or phishing blacklists; Google Safe Browsing raises no warnings.

Customer and Public Reputation

Score: 40/100

Failed

"Mixed reviews with some praise but significant negative feedback impacts trust."

Reason: Customer complaints cite slow or nonresponsive support, product quality issues, and problematic order handling.

Legal and Business Validity

Score: 70/100

Passed

"Legal conflicts are known but unrelated to scam operations."

Reason: The company faces internal legal disputes but no proven consumer fraud or scam link; brand actively protects itself.

Your Next Steps

1

Verify any offers or communications through official wildberries.ru web pages only.
2

Avoid sharing personal or payment data on unofficial platforms or chatbots claiming Wildberries affiliation.
3

Monitor order tracking closely and keep records of all communications with customer service.
4

Consider user reviews and product ratings carefully before purchasing high-value or branded items.
5

For sellers, avoid sharing account credentials and use only official seller platforms to manage listings.

Evidence & Citations

Wildberries.ru user reviews and complaints summary
Compiled customer opinions including key concerns on support, delivery, and product quality.
SimilarTech report on wildberries.ru
Traffic stats and technology stack ensuring site legitimacy and scale.
Wildberries trademark status
Active trademark registrations confirm brand authenticity.
Wildberries scam and phishing warnings
Reports on phishing scams using the Wildberries brand to defraud users.
Wildberries legal disputes news
Information about internal legal conflicts involving the platform founders.

🕵🏻 Keep investigating

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