Recommendation

Proceed

Overall Summary

Safe

Why we think so

Whataburger.com is the official website of Whataburger, a popular U.S.-based fast food restaurant chain focusing on burgers and related items. The site serves about 2.4 million monthly visitors, predominantly from the United States, and uses well-known analytics and payment technologies. It shows no indications of scam activity in blacklist or phishing checks, and the trademark "Whataburger" is registered and actively maintained. Customer reviews online praise the food quality but mention issues with pricing, app performance, and customer service responsiveness. The company has some ongoing legal disputes related to trademark infringement and a personal injury lawsuit, which are unrelated to the website's security or trustworthiness. Overall, the site represents a legitimate, established fast-food brand with some business and service challenges reported.

Confidence Score

85%

Risk Insights

✅

Strong Brand Trademark Protection

Multiple active federal trademarks since the 1950s

Trademark owner engages in legal disputes to protect the brand

Trademark presence supports site legitimacy

🛡️

High Web Traffic from Core US Audience

Site ranks #18,232 globally with 2.4M monthly visits

Predominantly US visitors (96%)

Consistent engagement metrics suggest genuine user interest

⚠️

Customer Service and App Complaints

Frequent reports of app glitches and slow order fulfillment

Negative BBB rating due to response issues

No evidence of fraud but user experience may suffer

Contradictory Signals

Despite strong web presence and brand, users report service and app issues affecting reputation.

Signal A: High traffic and established brand

Signal B: Customer complaints and BBB D- rating

Category Scores

Identity 90/100

Reputation 70/100

Technical 90/100

Content 85/100

Legal 70/100

Business Validity 85/100

Red Flags & Warnings

Numerous customer complaints about app glitches, slow service, and pricing issues may affect user experience.
Company received a D- rating from BBB due to lack of responsiveness to complaints.

🔎 Detailed Checks & Analysis

Domain Traffic and Usage

Score: 90/100

Passed

"Traffic and engagement data are strong indicators of legitimacy."

Reason: The site has high traffic (~2.4 million monthly visits) mostly from the US, consistent with legitimate brand engagement.

Technical Infrastructure and Security

Score: 90/100

Passed

"Technical signals show professional site maintenance and security."

Reason: The domain uses widely recognized analytics and payment technologies and has a valid SSL certificate.

Blacklist and Scam Reports

Score: 100/100

Passed

"No security threats or phishing identified for the domain."

Reason: No listings on crypto scam blacklists or Google Safe Browsing detections found.

Trademark and Brand Ownership Validation

Score: 85/100

Passed

"Trademark data confirm brand authenticity and protection."

Reason: The Whataburger trademark is active with multiple registrations and legal defense actions underway.

Customer Reputation and Complaints

Score: 60/100

Passed

"Some reputational issues exist, but unrelated to website trustworthiness."

Reason: Complaints relate to app performance, pricing, and customer service but no direct website scams or phishing reported.

Your Next Steps

1

If using the app, watch for reported technical glitches and check order accuracy carefully.
2

Monitor current legal disputes for any impact on brand reputation.
3

Use official contact numbers and social media verified by the website for support.
4

Verify prices during transactions to avoid reported overcharging issues.
5

Regularly update security software when interacting with the site to mitigate general internet risks.

Evidence & Citations

Website Traffic and Engagement Data for whataburger.com
Traffic data from SimilarWeb, showing ~2.4M monthly visits mainly from the US.
Technology Stack Analysis of whataburger.com
Detailed usage of analytics, payment, and security technologies.
Trademark Registrations for Whataburger
Multiple live federal trademarks dating back to the 1950s.
Crypto Scam Blacklist Check
Domain not blacklisted or flagged.
Customer Reviews and Complaints Summary
Mixed reviews mainly about app and service, not website fraud.

🕵🏻 Keep investigating

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