Domain Due Diligence
Report for Voyafinancial.com
Why we think so
voyafinancial.com is a finance-related website with moderate monthly traffic of about 51,600 visits, primarily from the United States. It uses standard web technologies and advertising tools, with no indication of blacklist issues or phishing. However, Voya Financial—the brand behind the site—has a history of significant customer complaints, regulatory fines, and lawsuits related to investment advice, fiduciary duties, and customer service. These issues do not imply the website itself is a scam, but they reflect operational and compliance challenges that users should consider carefully.
Risk Insights
Regulatory Fines Signal Compliance Risks
High Customer Complaint Volume
Website Integrity Looks Solid
Contradictory Signals
The company operates a genuine website but has serious operational and regulatory issues affecting reputation.
Signal A: Legitimate business with physical location and domain security
Signal B: Significant legal troubles and customer dissatisfaction
Category Scores
Red Flags & Warnings
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Multiple regulatory fines and legal actions for fiduciary breaches and compliance failures.
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High volume of customer complaints reporting delayed fund access and poor service.
🔎 Detailed Checks & Analysis
Domain Technical Security
Domain Technical Security
"Technical data shows standard security and no immediate technical risks."
Reason: The domain uses HTTPS and common web security headers with no blacklist or phishing warnings detected.
Brand and Identity Verification
Brand and Identity Verification
"Domain WHOIS and USPTO results support authenticity of the brand."
Reason: Brand identity aligns with known firm Voya Financial; no conflicting trademarks found in USPTO.
Reputation and Customer Feedback
Reputation and Customer Feedback
"Reported issues include fiduciary breaches, delayed fund access, and poor communication."
Reason: Numerous customer complaints and regulatory fines indicate ongoing service and compliance problems.
Legal and Regulatory Compliance
Legal and Regulatory Compliance
"Though actions have penalties, the company is regulated and not shut down or criminally prosecuted."
Reason: Multiple SEC and FINRA actions with significant fines point to compliance failures.
Business Validity and Physical Presence
Business Validity and Physical Presence
"However, customer ratings on these locations are low, signaling dissatisfaction."
Reason: Physical business listings and official contact information exist with real-world addresses.
Your Next Steps
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1Review customer complaints and regulatory actions to understand potential risks before engaging with the service.
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2Verify investment offers and account terms carefully; seek independent financial advice if unsure.
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3Report any suspicious contacts using the Voya brand to appropriate authorities to help combat impersonation scams.
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4Monitor official communications from Voya for updates on service issues or security incidents.
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5Use public trust and review platforms to track ongoing customer experiences and regulatory news.
Evidence & Citations
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Customer complaints and regulatory investigations against Voya Financial Advisors
Detailed summary of customer disputes, SEC fines, and regulatory enforcement from SEC and FINRA.
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Website technology and traffic overview
Technical profile of voyafinancial.com including use of HTTPS, Analytics, and advertising technologies.
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Google Places listings for Voya Financial
Physical addresses and user ratings for Voya Financial locations.
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US Trademark search for 'voyafinancial'
No trademark conflicts found, indicating brand registration status.
🕵🏻 Keep investigating
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