Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Ulta.com is a major U.S.-based beauty and cosmetics retailer with strong traffic (~40.7 million monthly visits) mostly from the United States. It uses reputable technology providers for payment and security, operates through established domain infrastructure registered since 1998, and shows no signs of being on cybersecurity or scam blacklists. However, multiple verified consumer complaints report issues with refunds, account security, billing errors, and slow customer service responses. Ulta has faced class action lawsuits alleging deceptive practices, such as reselling returned cosmetics and misleading "clean beauty" claims, as well as employment-related disputes. Overall, while the domain is authentic and widely recognized, customers should remain cautious and vigilant about potential service and billing problems.

Confidence Score

73%

Risk Insights

🛡️

Strong Technical Foundation

Established domain since 1998

Valid SSL certificate issued by GeoTrust

Hosted on reputable infrastructure

⚠️

Customer Service Concerns

Multiple customer complaints of unresolved refunds

Account hacking and billing errors reported

Moderate reputation risk from legal disputes

Contradictory Signals

Business is authentic but faces customer service and legal challenges that impact trust.

Signal A: Established, popular domain with high legitimate traffic

Signal B: Significant customer complaints and multiple class action lawsuits

Category Scores

Identity 85/100

Reputation 55/100

Technical 90/100

Content 70/100

Legal 50/100

Business Validity 75/100

Red Flags & Warnings

Multiple verified customer complaints of fraudulent charges, failed refunds, and account access issues.
Ongoing class action lawsuits regarding repackaged cosmetics and misleading marketing claims.

🔎 Detailed Checks & Analysis

Domain and Technical Validation

Score: 90/100

Passed

"Strong technical presence and secure infrastructure indicate authenticity."

Reason: Domain is well-established since 1998, registered with a reputable registrar, and SSL certificate is valid and current.

Traffic and User Engagement

Score: 85/100

Passed

"Metrics support genuine usage typical of a major retailer."

Reason: Ulta.com receives over 40 million monthly visits primarily from the US, with high page views and time spent.

Reputation and User Feedback

Score: 50/100

Failed

"Negative reviews and BBB complaints highlight customer service and business practice challenges."

Reason: Numerous consumer complaints document unresolved billing issues, account problems, and refund failures.

Legal and Compliance Checks

Score: 45/100

Failed

"Legal scrutiny and disputes lower perception of full compliance."

Reason: Ongoing class action lawsuits and settlements reveal concerns regarding product practices and employment law compliance.

Blacklist and Scam Listings

Score: 95/100

Passed

"No evidence of phishing or malware hosting."

Reason: No listings found on major scam blacklists or Google Safe Browsing warnings.

Contact Information and Social Media Presence

Score: 85/100

Passed

"Consistent contact details reinforce legitimacy."

Reason: Official emails, phone numbers, and social media accounts match the Ulta Beauty brand.

Your Next Steps

1

Verify online transactions and account activity carefully when using ulta.com.
2

Contact Ulta customer service directly if you encounter refund or billing issues.
3

Be cautious of lookalike or fake websites impersonating Ulta Beauty.
4

Check for official updates or responses regarding legal disputes before placing large orders.
5

Report suspicious activity or unresolved billing problems to consumer protection agencies.

Evidence & Citations

Ulta Beauty Reputation and Complaints on BBB
Details customer complaints related to refunds, fraudulent charges, and account issues.
Ulta.com Domain Info and Tech Stack
Provides metadata and technology usage indicating legitimate commercial site.
Ulta Beauty Lawsuits and Legal Issues
Summary of ongoing legal disputes alleging deceptive practices.
Ulta Beauty Google Places Listing
Confirmed physical store locations and active rating within retail sector.

🕵🏻 Keep investigating

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