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Domain Due Diligence
Report for Tokopedia.com

Report Date December 9, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Tokopedia.com is one of Indonesia's largest and most visited online marketplaces, ranking #529 globally with about 55 million monthly visits primarily from Indonesia. It offers a broad range of products through numerous trusted sellers, with a focus on convenience and fast shipping. The platform supports various payment methods including PayPal and local options, and it uses strong security measures such as DigiCert SSL certificates. Users have mixed reviews: the official Tokopedia app holds a high rating of 4.8 out of 5 with over 600,000 ratings, but many customers report slow or unhelpful dispute resolution, account issues, and occasional difficulties with promotions and refunds. Tokopedia itself is not a scam, but individual seller fraud and phishing attempts do occur, common for large online marketplaces. Recent legal matters include a major data breach in 2020 and regulatory oversight due to its acquisition by TikTok's parent company, ensuring competition compliance. Users should carefully check seller ratings and use official channels when shopping.

Confidence Score
73%

Risk Insights

📈

High Traffic and Popularity

Ranks #529 globally with ~55 million monthly visits
Primary user base in Indonesia with consistent engagement
Strong direct and search traffic signals
⚠️

Customer Service Concerns

Multiple reports of slow complaint resolutions
Refunds sometimes issued as platform credits only
Users report account blocks and promo disputes
🔐

Secure and Robust Technical Setup

Valid DigiCert SSL certificate
Uses reputable cloud and CDN providers (Akamai, Amazon)
No phishing or crypto scam listings

Contradictory Signals

While many users have positive experiences, a significant minority report serious service issues.

Signal A: High app rating (4.8/5) and large user base

Signal B: Frequent user complaints about customer service and refunds

Category Scores

Identity 80/100
Reputation 60/100
Technical 90/100
Content 70/100
Legal 70/100
Business Validity 75/100

Red Flags & Warnings

  • Multiple user complaints about slow and ineffective customer service and difficulty securing refunds, sometimes only receiving store credits.
  • Past data breach affecting over 91 million user accounts raises concerns over data security.
  • Ongoing concerns over platform's handling of intellectual property infringement and counterfeit goods.

🔎 Detailed Checks & Analysis

Domain Metadata and Age

Score: 90/100
Passed

"The domain is registered via a reputable registrar with valid DNS and no imminent expiration."

Reason: Tokopedia.com is a well-established domain with registration dating back over 12 years, hosted on reputable infrastructure.

Traffic Volume and User Engagement

Score: 85/100
Passed

"Traffic sources are mostly direct and search-based, reflecting organic trust."

Reason: High monthly visits (~55M) and low bounce rate showcase strong user engagement and prominence, mainly in Indonesia.

Technical Security and Hosting

Score: 95/100
Passed

"No indication of compromised security or suspicious hosting practices."

Reason: SSL cert by DigiCert is valid and hosting leverages trusted services like Akamai and Amazon, ensuring technical security.

Reputation and User Feedback

Score: 60/100
Failed

"Common complaints involve refund delays, account restrictions, and seller fraud."

Reason: Despite high app ratings, customer feedback reveals issues with service responsiveness and dispute resolution, impacting trust.

Legal and Regulatory Compliance

Score: 70/100
Passed

"Recent KPPU oversight imposes conditions to prevent anti-competitive behavior."

Reason: Tokopedia complies with Indonesian regulations but faces scrutiny post-acquisition and ongoing IP enforcement challenges.

Your Next Steps

  • 1
    Carefully review individual seller ratings and feedback before making purchases.
  • 2
    Use payment methods offering buyer protection and avoid off-platform deals.
  • 3
    Document all transactions and communications for dispute resolution.
  • 4
    Beware of phishing attempts posing as Tokopedia communications.
  • 5
    Monitor news and updates related to Tokopedia’s security and regulatory status.

Evidence & Citations

🕵🏻 Keep investigating

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