Domain Due Diligence
Report for Tokopedia.com
Β Why we think so?Β
Tokopedia.com is one of Indonesia's largest and most visited online marketplaces, ranking #529 globally with about 55 million monthly visits primarily from Indonesia. It offers a broad range of products through numerous trusted sellers, with a focus on convenience and fast shipping. The platform supports various payment methods including PayPal and local options, and it uses strong security measures such as DigiCert SSL certificates. Users have mixed reviews: the official Tokopedia app holds a high rating of 4.8 out of 5 with over 600,000 ratings, but many customers report slow or unhelpful dispute resolution, account issues, and occasional difficulties with promotions and refunds. Tokopedia itself is not a scam, but individual seller fraud and phishing attempts do occur, common for large online marketplaces. Recent legal matters include a major data breach in 2020 and regulatory oversight due to its acquisition by TikTok's parent company, ensuring competition compliance. Users should carefully check seller ratings and use official channels when shopping.
Risk Insights
High Traffic and Popularity
- Ranks #529 globally with ~55 million monthly visits
- Primary user base in Indonesia with consistent engagement
- Strong direct and search traffic signals
Customer Service Concerns
- Multiple reports of slow complaint resolutions
- Refunds sometimes issued as platform credits only
- Users report account blocks and promo disputes
Secure and Robust Technical Setup
- Valid DigiCert SSL certificate
- Uses reputable cloud and CDN providers (Akamai, Amazon)
- No phishing or crypto scam listings
Contradictory Signals
While many users have positive experiences, a significant minority report serious service issues.
Signal A: High app rating (4.8/5) and large user base
Signal B: Frequent user complaints about customer service and refunds
Category Scores
Red Flags & Warnings
- Multiple user complaints about slow and ineffective customer service and difficulty securing refunds, sometimes only receiving store credits.
- Past data breach affecting over 91 million user accounts raises concerns over data security.
- Ongoing concerns over platform's handling of intellectual property infringement and counterfeit goods.
π Detailed Checks & Analysis
Domain Metadata and Age
Score: 90/100
Domain Metadata and Age
"The domain is registered via a reputable registrar with valid DNS and no imminent expiration."
Reason: Tokopedia.com is a well-established domain with registration dating back over 12 years, hosted on reputable infrastructure.
Traffic Volume and User Engagement
Score: 85/100
Traffic Volume and User Engagement
"Traffic sources are mostly direct and search-based, reflecting organic trust."
Reason: High monthly visits (~55M) and low bounce rate showcase strong user engagement and prominence, mainly in Indonesia.
Technical Security and Hosting
Score: 95/100
Technical Security and Hosting
"No indication of compromised security or suspicious hosting practices."
Reason: SSL cert by DigiCert is valid and hosting leverages trusted services like Akamai and Amazon, ensuring technical security.
Reputation and User Feedback
Score: 60/100
Reputation and User Feedback
"Common complaints involve refund delays, account restrictions, and seller fraud."
Reason: Despite high app ratings, customer feedback reveals issues with service responsiveness and dispute resolution, impacting trust.
Legal and Regulatory Compliance
Score: 70/100
Legal and Regulatory Compliance
"Recent KPPU oversight imposes conditions to prevent anti-competitive behavior."
Reason: Tokopedia complies with Indonesian regulations but faces scrutiny post-acquisition and ongoing IP enforcement challenges.
Your Next Steps
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1
Carefully review individual seller ratings and feedback before making purchases.
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2
Use payment methods offering buyer protection and avoid off-platform deals.
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3
Document all transactions and communications for dispute resolution.
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4
Beware of phishing attempts posing as Tokopedia communications.
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5
Monitor news and updates related to Tokopediaβs security and regulatory status.
Evidence & Citations
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Tokopedia Reviews and Complaints Summary
User complaint summary highlighting issues with customer service and dispute handling.
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SimilarWeb Analytics for Tokopedia.com
Traffic and engagement metrics indicating high activity primarily in Indonesia.
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Tokopedia SSL and Whois Information
Domain registration, SSL cert, and hosting details confirming technical legitimacy.
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Tokopedia Data Breach and Legal Issues
Details on the 2020 data breach and regulatory scrutiny following TikTok acquisition.
π΅π» Keep investigating
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