Recommendation

Proceed

Overall Summary

Safe

Why we think so

The Modern Milkman is a UK-based grocery delivery service aiming to reduce waste with sustainable packaging. It draws about 250,000 monthly visits mainly from the UK and features strong technical infrastructure including Cloudflare and standard web technologies. Their domain is well-established, registered since 2018, with valid SSL from October 2025. Public reviews and news highlight business growth and positive community impact, despite modest Google ratings averaging around 2.3 from hundreds of users. There are no reports indicating scams or fraudulent behavior. The company maintains transparent customer service channels and clear refund policies. Overall, it shows up as a legitimate, functioning company in the sustainable grocery delivery space.

Confidence Score

83%

Risk Insights

🛡️

Established Domain with Secure Setup

Registered since 2018 with reputable registrar

Valid SSL certificate active

Uses Cloudflare for performance and security

📈

Strong UK Traffic and Engagement

~250,000 monthly visits mainly from UK

Good session length and page views per visit

Balanced traffic sources with strong organic search

✅

No Scam or Fraud Indicators Found

No blacklist or phishing alerts

No consumer fraud reports identified

Clear refund and complaint procedures public

Contradictory Signals

Low user ratings suggest some service quality issues, but no fraud or scam signs.

Signal A: User reviews indicate mostly genuine service.

Signal B: Google Places average rating is low (~2.3 stars).

Category Scores

Identity 85/100

Reputation 80/100

Technical 90/100

Content 75/100

Legal 80/100

Business Validity 85/100

Red Flags & Warnings

Google Places shows moderate business ratings around 2.3 stars from over 300 user reviews, indicating some dissatisfaction or service issues.

🔎 Detailed Checks & Analysis

Domain Age and Registrar Trust

Score: 90/100

Passed

"Longevity and registrar reputation reduce risk of scam or ephemeral usage."

Reason: Domain registered since 2018 with well-known registrar Fasthosts Internet Ltd.

Traffic Quantity and Quality

Score: 85/100

Passed

"Significant organic and direct traffic suggests legitimate, engaged audience."

Reason: Sustained 250K monthly visits chiefly from UK with moderate bounce rate.

Website Technology and Security

Score: 90/100

Passed

"Technologies indicate professional site maintenance and user data protection."

Reason: Use of reputable CMS (WordPress), Cloudflare, SSL and payment platforms like Stripe.

Contact Details and Customer Support

Score: 80/100

Passed

"Transparency in contact avenues improves user trust and dispute resolution."

Reason: Multiple verified emails and active social media channels support accessibility.

Blacklist and Scam Reports

Score: 85/100

Passed

"Absence from blacklists signals no current malicious associations."

Reason: No listings found on known crypto scam or phishing blacklists.

User Reviews and Reputation

Score: 70/100

Passed

"Google ratings low but no clear scam complaints; some service dissatisfaction possible."

Reason: No fraud or scam reviews found; official policies promote consumer rights.

Your Next Steps

1

If considering service use, verify contact details on the official site before sharing payment information.
2

Check recent customer reviews on third-party sites like Trustpilot for up-to-date feedback.
3

Monitor any social media or news updates for developments on reputation or service changes.
4

Report any unexpected issues or suspected fraud via consumer protection platforms.

Evidence & Citations

WHOIS, DNS, and SSL details for themodernmilkman.co.uk
Domain registered since 2018, using Fasthosts Internet Ltd as registrar and protected by validated SSL certificate.
SimilarWeb traffic and engagement for themodernmilkman.co.uk
About 250K monthly visits mainly from UK, with balanced bounce rate and session length typical of established grocery sites.
Technology stack details for themodernmilkman.co.uk
Uses trusted platforms like WordPress, Cloudflare, Stripe, and Google Analytics bolstering site reliability.
Contact emails and social links scraped from themodernmilkman.co.uk
Supports multiple emails for customer service and active presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Analysis of fraud reports and customer complaints for themodernmilkman.co.uk
No verified reports or credible complaints alleging scam or fraud discovered.

🕵🏻 Keep investigating

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