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Domain Due Diligence
Report for Supernanny.co.uk

Report Date October 6, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Quick scan summary: supernanny.co.uk appears to be a legitimate, long-lived site tied to the public "Supernanny" brand and Jo Frost. Key positive signals: domain registered many years ago, active social profiles (Facebook, Instagram, Twitter), valid HTTPS certificate, configured SPF/MX for Outlook protection, and no matches on Google Safe Browsing or crypto scam blacklists. Traffic is modest (~17.7K monthly) and the site ranks low globally, and WHOIS does not publish a registrant contact — these are minor caution points but not strong scam signals. Verdict: ✅ Safe / Trusted.

Confidence Score
70%

Risk Insights

📰

Brand presence and media coverage

Multiple mainstream news articles reference Jo Frost and the Supernanny brand.
Branded search traffic is the site’s primary source of visits.
Media presence supports legitimacy but does not replace direct business verification.
🛡️

Technical posture

Valid TLS and email protections (SPF/MX) reduce basic impersonation risk.
Hosting and ad stacks are typical for content sites.
Missing public WHOIS registrant information lowers transparency.

Contradictory Signals

The brand shows public visibility via news and social media, but the site has a small direct audience and limited published ownership details.

Signal A: Active social profiles and media mentions

Signal B: Low global traffic rank and no public WHOIS registrant

Category Scores

Identity 75/100
Reputation 70/100
Technical 65/100
Content 70/100
Legal 60/100
Business Validity 70/100

Red Flags & Warnings

  • WHOIS registrant field is empty / not published, reducing transparency about ownership.
  • Global traffic rank is low (~#1.5M), meaning limited audience and fewer independent reviews available.
  • No direct contact emails were scraped by the contact tool (social profiles present but no public site email found).

🔎 Detailed Checks & Analysis

Domain age & registrar

Score: 85/100
Passed

"WHOIS creation timestamp indicates a multi-year registration; registrar is GoDaddy.com, LLC., suggesting this is not a freshly created domain used for immediate fraud."

Reason: Domain is long-registered with GoDaddy, which supports continuity and brand persistence.

SSL / TLS validity

Score: 80/100
Passed

"Certificate issuer listed and validity window is current; no expired or self-signed certificate was reported in the scan."

Reason: TLS certificate is present and valid for the domain.

WHOIS transparency

Score: 60/100
Failed

"Registrant field is null in the WHOIS output; this may be privacy-protected or simply omitted but it limits direct verification of ownership."

Reason: WHOIS registrant contact is not published, reducing transparency about ownership.

Traffic & engagement

Score: 70/100
Passed

"SimilarWeb reports ~17.6K monthly visits and steady monthly estimates; top keywords are brand-related, which is typical for an official site."

Reason: Site shows modest but consistent traffic and branded search volume.

Site technologies & hosting

Score: 70/100
Passed

"The site runs on common server and JS frameworks and serves ads via standard providers; this is typical for content sites rather than short-lived scam landing pages."

Reason: Uses mainstream hosting and common ad/analytics stacks (GoDaddy, IIS, Google Tag Manager, ad networks).

Contact info & social presence

Score: 75/100
Passed

"Facebook, Instagram and Twitter links were found; however the scraper did not extract a site email or phone number, so verify contact channels before sharing sensitive info."

Reason: Official social profiles are linked, but no site email was scraped.

Blacklist & phishing checks

Score: 90/100
Passed

"Scans returned no matched threats; absence from blacklists reduces immediate risk of known phishing or malware distribution."

Reason: No matches on Google Safe Browsing and not listed by crypto scam scanner.

Trademark / brand impersonation

Score: 65/100
Passed

"No direct USPTO records were found for the query used; this doesn't guarantee global trademark clearance but shows no immediate USPTO conflict."

Reason: USPTO search for the query returned no conflicting trademarks for this exact domain string.

Your Next Steps

  • 1
    If you plan to transact or pay, confirm contact details on the site (official contact or business address) before sending money.
  • 2
    Check the site’s Help / Terms pages for business contact and competition rules; keep screenshots of offers or communications.
  • 3
    Verify any unsolicited emails claiming to be from the site against the domain's SPF/MX and check email headers for spoofing.
  • 4
    If you need stronger assurance, look up the company registration (UK Companies House) or ask the site for a verifiable business address.
  • 5
    Report suspicious messages or lost-money incidents to your payment provider and to a consumer protection agency.

Evidence & Citations

🕵🏻 Keep investigating

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