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Domain Due Diligence
Report for Subaru.com

Report Date January 22, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Subaru.com is the official website of Subaru of America, Inc., a well-established automotive brand. The site receives about 20.8 million visits monthly, mostly from the U.S., ranking #3,253 globally. It uses advanced technologies like Adobe Analytics and Akamai for performance and security. Domain registration is longstanding since 1995, managed by a reputable registrar. Numerous trademarks for "Subaru" are actively registered, showing brand protection. No blacklist or phishing risks are detected for the domain. The website offers multiple verified contact emails and social media links. Local Subaru dealers have positive Google ratings around 4.5 to 4.8 stars, reflecting good customer feedback in those locations. News coverage includes recent product announcements and industry recognitions. However, some customer complaints and lawsuits exist related to Subaru vehicles and dealership practices, mostly separate from the official website's operations. Overall, subaru.com shows strong legitimacy and a low risk of fraud or scam.

Confidence Score
90%

Risk Insights

🛡️

Trusted Domain and Infrastructure 🛡️

Registered since 1995 at MarkMonitor registrar.
Uses valid SSL certificate through 2026.
Employs major tech providers Adobe and Akamai.
📈

High Website Traffic and Engagement

About 20.8 million monthly visitors.
Most users from U.S. market.
Traffic sources diversified across search and direct.
✔️

Strong Brand and Trademark Protection

Numerous active SUBARU trademarks.
Trademarks owned by Subaru Corporation in Japan.
Brand well-established and protected.
✅

No Flags from Security Scanners

Not listed in crypto scam blacklists.
No phishing or malware alerts from Google Safe Browsing.

Contradictory Signals

Complaints mainly target vehicle issues and dealers, not the official website or domain.

Signal A: Strong brand reputation and high traffic

Signal B: Customer complaints and lawsuits on vehicle defects and dealership practices

Category Scores

Identity 95/100
Reputation 85/100
Technical 90/100
Content 90/100
Legal 80/100
Business Validity 90/100

Red Flags & Warnings

  • Customer complaints and lawsuits about vehicle defects and dealer practices are notable but separate from the website.

🔎 Detailed Checks & Analysis

Domain age and registrar reputation

Score: 95/100
Passed

"Long registration age and stable registrar suggest legitimacy."

Reason: Domain has been registered since 1995 at MarkMonitor, a reputable registrar.

SSL certificate status

Score: 90/100
Passed

"Valid SSL indicates secure communication and ownership."

Reason: SSL certificate valid from March 2025 to March 2026 is in place.

Website traffic and engagement

Score: 90/100
Passed

"High volume and traffic diversity imply established presence."

Reason: Monthly visits around 20.8 million with majority direct and search sources.

Technology and infrastructure

Score: 85/100
Passed

"Professional tech stack supports site credibility."

Reason: Uses reliable technologies such as Adobe Analytics, Akamai CDN, and Google Analytics.

Trademark validity and brand protection

Score: 90/100
Passed

"Active trademarks confirm protected brand identity."

Reason: Multiple live trademarks for SUBARU confirmed, owned by Subaru Corporation, Japan.

Blacklist and phishing status

Score: 95/100
Passed

"No negative risk signals from security tools."

Reason: No blacklists or phishing flags detected by crypto scam sniffer and Google Safe Browsing.

Official contact information

Score: 80/100
Passed

"Multiple contacts improve trustworthiness."

Reason: Verified emails and phone numbers are available on the official domain and media pages.

Reputation and user reviews

Score: 75/100
Passed

"Positive customer reviews on Google Places support brand reputation."

Reason: Local dealers show consistent good ratings and credible presence.

Your Next Steps

  • 1
    Visit subaru.com for official vehicle information and services.
  • 2
    Contact verified emails or official social media for inquiries.
  • 3
    Check dealership reviews for local experiences before purchasing or service.
  • 4
    For warranty or legal issues, refer to official Subaru or court settlement sites.

Evidence & Citations

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