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Domain Due Diligence
Report for Store.liverpoolfc.com

Report Date November 3, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

store.liverpoolfc.com is the official Liverpool FC online store offering authentic kits, souvenirs, and apparel. It attracts around 2.3 million visits monthly, mainly from the UK, US, and Australia, with strong user engagement indicating a legitimate site. The store maintains valid SSL certificates and official social media presence. There are no reported scams or fraud linked directly to this site, though Liverpool FC warns customers to beware of counterfeit sellers on unofficial domains. Customer complaints mostly relate to service issues, not financial fraud. The store has established procedures for handling complaints and returns. Overall, the site shows credible traffic, positive brand association, and no serious trust concerns.

Confidence Score
90%

Risk Insights

🌍

Strong Global Traffic 🌍

Over 2 million visits monthly mainly from UK, US and Australia
Good page views per visit and low bounce rate
Indicative of a trusted e-commerce platform
✅

Official Brand Store Verified ✅

Only legitimate Liverpool FC store website
No evidence of fraud or scam
Clear warnings against counterfeit sites
🔒

Secure and Compliant 🔒

Valid SSL certificate protects customer data
No security warnings from Google Safe Browsing
Established complaint and return procedures

Contradictory Signals

Some buyers reported customer service problems but no direct fraud or theft.

Signal A: Customer complaints about service issues

Signal B: No financial fraud or scam reports

Category Scores

Identity 90/100
Reputation 85/100
Technical 90/100
Content 80/100
Legal 95/100
Business Validity 90/100

Red Flags & Warnings

  • Some customer complaints about delivery mistakes and customer support exist but do not indicate fraudulent activity.

🔎 Detailed Checks & Analysis

Traffic legitimacy

Score: 90/100
Passed

"Traffic data from SimilarWeb and Alexa places the site among legitimate sports retailers."

Reason: High monthly visits (~2.3M) with good user engagement suggests credible traffic.

SSL and technical security

Score: 90/100
Passed

"No technical red flags like phishing warnings or blacklist presence."

Reason: SSL certificates valid and issued by recognized authority, ensuring secure data transmission.

Brand authenticity

Score: 90/100
Passed

"Strong social media presence matching the official club accounts."

Reason: Recognized as Liverpool FC's official online store with no conflicting trademarks or brand disputes.

Reputation and reviews

Score: 80/100
Passed

"Liverpool FC warning about counterfeit external sites confirms the importance of domain verification."

Reason: No scam reports; negative reviews relate only to service issues, not fraud or fake products.

Legal and compliance

Score: 90/100
Passed

"The store follows consumer protection policies and openly provides customer assistance channels."

Reason: No known legal disputes or customer lawsuits targeting the official store as of late 2025.

Your Next Steps

  • 1
    Confirm you are visiting store.liverpoolfc.com before purchasing to avoid counterfeit sites.
  • 2
    Review customer service policies on returns and refunds before ordering.
  • 3
    Monitor official Liverpool FC announcements for any updates about the online store.
  • 4
    Use established contact channels for support if you experience issues.
  • 5
    Report any suspicious sites impersonating Liverpool FC's store to relevant platforms.

Evidence & Citations

🕵🏻 Keep investigating

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