WebVetted ™ Beta
+ New Report

Domain Due Diligence
Report for Sportsdirect.com

Report Date January 15, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

sportsdirect.com is a large lifestyle and fashion e-commerce site specializing in sporting goods and apparel, primarily serving the United Kingdom. It has high monthly traffic of around 20.8 million visits and a strong global rank (#1,953). The site uses reputable technologies like Akamai CDN and has multiple trusted payment options including Visa and PayPal. Whois data shows stable registration with no major red flags. USPTO trademark searches indicate several related trademarks, some active. Customer reviews reveal mixed feedback with common complaints about refunds and delivery. There are no indications of scam blacklisting or Google Safe Browsing risks.

Confidence Score
88%

Risk Insights

🛡️

High Site Popularity and Trustworthy Infrastructure 🛡️

Over 20 million visits monthly with strong UK user base
Uses major CDNs and a valid SSL certificate
Supports multiple secure payment methods
⚠️

Customer Service Complaints Present

Common issues with refunds and delivery delays
No evidence of fraudulent behavior
Helpful support resources and escalation paths exist

Contradictory Signals

Legitimate brand with operational challenges in customer service

Signal A: Strong technical infrastructure and valid trademarks

Signal B: Frequent customer complaints about refunds and delivery

Category Scores

Identity 90/100
Reputation 75/100
Technical 90/100
Content 80/100
Legal 85/100
Business Validity 90/100

Red Flags & Warnings

  • Mixed customer reviews with frequent complaints about refunds and delivery problems.

🔎 Detailed Checks & Analysis

Domain Traffic and Popularity

Score: 90/100
Passed

"Traffic data from SimilarWeb confirms high engagement and predominance in UK."

Reason: The site ranks well globally and attracts over 20 million monthly visits, indicating widespread use and trust.

Technical Infrastructure

Score: 90/100
Passed

"Diverse payment processors are supported, showing investment in e-commerce security."

Reason: Use of major CDN providers like Akamai and Cloudflare plus valid SSL establish trustworthiness.

WHOIS and SSL Validation

Score: 90/100
Passed

"Domain age and proper DNS setup add to authenticity."

Reason: The domain has stable registration with a reputable provider and current SSL certificate from GlobalSign.

Trademark and Brand Authenticity

Score: 85/100
Passed

"Some trademarks have been abandoned but current live registrations exist."

Reason: Multiple live trademarks with USPTO linked to brand and domain shows official branding.

Blacklist and Scam Reports

Score: 95/100
Passed

"No phishing or malware warnings currently detected."

Reason: No evidence of domain appearing on crypto scam lists or flagged by Google Safe Browsing.

Customer Feedback

Score: 60/100
Failed

"Customer issues appear addressable and typical for large retail sites."

Reason: Complaints about refunds and delivery suggest customer service issues but no indication of fraud.

Your Next Steps

  • 1
    Verify you are using the official sportsdirect.com website to avoid counterfeit sites.
  • 2
    If shopping, review the refund and delivery policies carefully before purchase.
  • 3
    Contact sportsdirect.com customer service via verified email or phone for help with orders.
  • 4
    Monitor news or consumer protection sites for any new scam or lawsuit developments.

Evidence & Citations

🕵🏻 Keep investigating

Recommended →
🌐 Vet another Website

Run another instant due diligence scan on any domain. Verify before you subscribe or shop!

Review yield-farming dApps for Ponzi markers

Ponzi dApps promise stable, double-digit daily returns but rely on nonstop deposits to pay early users. ScamAI inspects...

Read playbook →
Audit clone banking sites before customers log in

Fraud groups copy entire retail banking front-ends, from hero banners to chatbot widgets, to steal credentials and OTP c...

Read playbook →