Domain Due Diligence
Report for Sliceit.com
Why we think so
Quick verdict: sliceit.com is a legitimate, India-focused fintech site with high traffic, modern infrastructure, and recent positive press about a merger. ✅ Technical signals (valid SSL, Amazon/CloudFront hosting, SPF records) and traffic volumes (~219K monthly visits) point to an active, real service. Still, expect ordinary fintech complaints: a measurable bounce rate, some negative reviews, and WHOIS showing a privacy/registration proxy entry—minor trust frictions but no evidence of platform-wide fraud. Proceed with normal financial caution: verify app/store listings, use official support channels, and never share OTP/CVV.
Risk Insights
Active, India-focused fintech with meaningful traffic
Technical hygiene is strong
Contradictory Signals
A legacy domain and active business presence normally indicate trust, but privacy-protected WHOIS makes direct ownership less visible; verify corporate pages and regulator filings if ownership detail is needed.
Signal A: Long domain age and positive press / high traffic (supports legitimacy).
Signal B: WHOIS uses a private registry/registrant proxy (reduces public transparency).
Category Scores
Red Flags & Warnings
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WHOIS registrant listed as a privacy/private registry authority rather than a named corporate entity, which reduces direct transparency.
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Notable bounce rate (~65.6%) and average session metrics suggest some users do not fully engage — could reflect UX issues or marketing traffic.
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Scamadviser and other review aggregators note several negative reviews/complaints (no widespread fraud, but service complaints exist).
🔎 Detailed Checks & Analysis
Domain age & WHOIS
Domain age & WHOIS
"Older registration date and stable registrar suggest permanence. The registrant fields use a private registry contact (PRIVATE REGISTRY AUTHORITY), so direct corporate ownership is less visible; cross-check company pages and regulatory filings for ownership confirmation."
Reason: Domain created in 1996 (long history) but WHOIS shows a privacy/registry proxy which reduces outward transparency.
SSL, DNS & verification records
SSL, DNS & verification records
"Certificate issued by Amazon RSA and valid through mid-2026. DNS shows MX record using Outlook protection and several verification TXT entries for Google, Mixpanel, Atlassian and Apple—these imply active operational controls."
Reason: Valid SSL for *.sliceit.com and multiple site verification TXT records present.
Traffic & engagement
Traffic & engagement
"Search traffic is dominant (58–71% depending on dataset), and India accounts for ~95% of traffic. Bounce rate (~65.6%) is above ideal, so UX or campaign-driven traffic may be inflating sessions."
Reason: High monthly visits (~219K) and strong search-driven traffic indicate a real user base.
Tech stack & hosting
Tech stack & hosting
"Presence of reputable CDNs, analytics, and payment gateways signals investment in reliability and scale. No obvious use of suspicious or marketplace-only tooling."
Reason: Uses enterprise technologies (AWS, CloudFront, Cloudflare, Google Analytics) and common payment integrations (Braintree, PayPal).
Blacklist / phishing scans
Blacklist / phishing scans
"Scans returned no matched threats in the available evidence. That reduces the chance of active phishing or widespread abuse tied to this domain."
Reason: No matches on Google Safe Browsing or the supplied crypto scam scanner.
Contact information & policies
Contact information & policies
"Having named grievance channels and published policies is a positive trust signal for a financial platform; verify response times and escalation in real-world support interactions."
Reason: Site publishes multiple support emails, a nodal officer contact, grievance policy, and dispute procedures.
Trademark / brand impersonation check
Trademark / brand impersonation check
"Absence of USPTO matches for the search term reduces immediate IP conflict risk in the US, but local trademark databases (India) and broader international checks were not provided and could be explored if IP risk matters."
Reason: No exact trademark conflicts found in the USPTO search for the query provided.
News & public reputation
News & public reputation
"Press coverage from recognized outlets about a merger and investments strengthens business validity, but also raises profile that could attract impersonators. Monitor complaint portals for systemic issues."
Reason: Multiple news items describe Slice’s business growth and planned bank merger; this supports legitimacy.
Your Next Steps
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1Verify mobile app listings and publisher name on Google Play / Apple App Store before installing.
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2When transacting, never share OTP, PIN, CVV or account passwords; use the company’s documented dispute channels if you see unauthorized activity.
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3Check recent user reviews on Play Store/App Store and independent complaint portals for patterns (refunds, customer service delays).
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4Confirm payment method legitimacy (look for PayPal/Braintree receipts or bank partner details) and monitor statements for unexpected charges.
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5Report any suspected fraud to the platform’s nodal officer email (nodalofficer@sliceit.com) and to local consumer protection if unresolved.
Evidence & Citations
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SimilarTech site profile for sliceit.com (traffic & technologies)
Shows ~219.5K monthly visits, India as leading country, and a detailed tech stack (AWS/CloudFront, Cloudflare, Google Analytics).
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Website traffic & engagement metrics (Alexa-style / traffic stats)
Lists Alexa rank ~44,908, bounce rate 65.6%, daily time on site ~1:54; country traffic heavily India-weighted.
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WHOIS, DNS and SSL details for sliceit.com
Domain created in 1996, registrar Dreamscape; SSL valid (Amazon RSA issuer); multiple TXT verification records present.
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Site-exposed contact emails and social profiles
Support emails (help@sliceit.com, customergrievance@sliceit.com, nodalofficer@sliceit.com) and social links are published on the site.
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Google Safe Browsing / blacklist checks
No matched threats detected in the provided scan.
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News: Slice merger and business coverage
Press coverage describing Slice as a fintech unicorn and reporting a merger with North East Small Finance Bank (Oct 2023).
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USPTO trademark search result for "sliceit.com"
No matching trademarks found for the exact query in the USPTO search results (no conflicts identified).
🕵🏻 Keep investigating
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