Recommendation

Proceed

Overall Summary

Safe

Why we think so

Shoprite.com is the official website of ShopRite, a well-established grocery store chain primarily serving the United States. The site supports in-store and online shopping with features like curbside pickup, contactless delivery, digital coupons, and shopping lists. Monthly traffic is around 4.6 million visits, mostly from the US, reflecting substantial user engagement. Extensive technology infrastructure and verified contact details support its operations. The brand "ShopRite" has multiple live trademarks registered to Wakefern Food Corp., the cooperative behind ShopRite stores. Despite strong legitimacy signals, some users report issues like payment processing errors, unauthorized credit card charges, and occasional service complaints, but these do not indicate systemic fraud. Recent news shows active business developments and community engagement.

Confidence Score

87%

Risk Insights

🛒

Trusted Large Grocery Brand

Shoprite.com serves millions monthly mainly in the US.

It is the online presence of a cooperative with physical stores.

Multiple USPTO trademarks secure its brand identity.

⚠️

Isolated Payment Issues

Some users faced double charges and fraud incidents.

ShopRite addressed these with refunds and investigations.

Customers should monitor accounts and report anomalies.

Contradictory Signals

While there are legitimate issues with payment processing, no evidence suggests the site operates as a scam.

Signal A: Positive brand reputation and legal trademarks

Signal B: Reports of unauthorized charges and payment errors

Category Scores

Identity 90/100

Reputation 85/100

Technical 90/100

Content 85/100

Legal 80/100

Business Validity 88/100

Red Flags & Warnings

Isolated reports of payment processing errors causing double charges and refund delays.
User complaints about poor online order accuracy and customer service responsiveness.

🔎 Detailed Checks & Analysis

Domain Traffic and Engagement

Score: 90/100

Passed

"Verified by SimilarWeb and SimilarTech data."

Reason: Shoprite.com has strong and consistent traffic exceeding 4 million monthly visits, mainly from the US, indicating a popular and trusted website.

Technical Infrastructure

Score: 90/100

Passed

"Technologies include ASP.NET, IIS, Azure, and reliable analytics tools."

Reason: The site uses industry-standard technologies, a valid SSL certificate, and secure payment systems, reflecting solid technical setup.

Trademark Ownership

Score: 95/100

Passed

"Trademarks have a filing history back to 1968 with ongoing renewals."

Reason: Multiple active ShopRite trademarks are registered to Wakefern Food Corp., supporting legal brand use and authenticity.

Blacklist and Security Status

Score: 92/100

Passed

"Confirmed by crypto scam sniffer and Google Safe Browsing."

Reason: Shoprite.com is not listed on crypto scam or Google Safe Browsing blacklists, showing a clean security status.

Customer Complaints and Fraud Reports

Score: 40/100

Passed

"Multiple isolated incidents acknowledged by ShopRite, with refunds and advisories issued."

Reason: User complaints focus on service and payment errors without evidence of systemic fraud or scam operation.

Your Next Steps

1

Use shoprite.com for grocery shopping with standard caution similar to any large retailer’s site.
2

Monitor your credit card and bank accounts for unauthorized charges when using online payment services.
3

Report any suspicious billing or service issues promptly to ShopRite customer support and consider contacting your bank.
4

Verify store locations and contact details through official ShopRite and reputable mapping services before visiting.
5

Stay informed of any official ShopRite communications regarding service incidents or security breaches.

Evidence & Citations

ShopRite Website Traffic and Technology Profile
Details on website technologies and monthly visits.
ShopRite Domain Analytics from SimilarWeb
Traffic geography, bounce rate, and engagement metrics.
USPTO Trademark Search for ShopRite
Multiple live trademarks under Wakefern Food Corp. for the ShopRite mark.
ShopRite Google Places Store Listing
Verified store with customer ratings and address.
Reports of Payment Errors and Fraud Incidents Related to ShopRite
Confirmed isolated incidents of payment problems and investigations.
ShopRite News and Business Updates
Recent news articles showing active business and hiring events.

🕵🏻 Keep investigating

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