Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Shoplc.com operates as an online home shopping network, primarily focusing on jewelry and lifestyle products with about 2 million monthly visits. The site ranks #24,971 globally and is popular mainly in the United States. It uses reputable hosting providers like Cloudflare and Amazon S3 and employs common marketing and analytics tools such as Google Analytics and Facebook Pixel. Whois data shows the domain was created in 2014 and is registered through a known registrar. Shop LC maintains a physical address in Austin, Texas, and offers multiple customer service contacts including emails and phone numbers. It has no crypto scam or Google Safe Browsing blacklists. Recent news includes charitable activities and past product recalls. However, there are nearly 200 customer complaints logged with the Better Business Bureau over the last three years, mainly about refund delays, return issues, shipping errors, and poor customer service. While the company is BBB accredited and generally considered legitimate, the volume and nature of complaints suggest customers should proceed with caution, especially around returns and refunds. Terms require arbitration for disputes, limiting legal recourse. Overall, shoplc.com is a legitimate but sometimes problematic retailer known for inconsistent customer service.

Confidence Score

68%

Risk Insights

⚠️

Legitimate but Customer Service Risks

Established domain and respected technical infrastructure.

Physical address and multiple contact methods exist.

Customer complaints focus heavily on refunds and support delays.

📜

Legal Constraints on Disputes

Arbitration required for disputes, limiting court actions.

Claims must be filed within six months, reducing time for redress.

Liability limited to the purchase price.

Contradictory Signals

While the business appears professional and well-organized, customer experiences reveal frequent issues with returns and refunds.

Signal A: Strong technical and business infrastructure

Signal B: High volume of unresolved customer complaints

Category Scores

Identity 80/100

Reputation 40/100

Technical 85/100

Content 70/100

Legal 45/100

Business Validity 65/100

Red Flags & Warnings

About 198 BBB complaints over recent years mainly regarding refund and return issues, indicating customer service challenges.
Safety-related product recalls reported in news, exposing potential liability concerns.
Arbitration terms limit customer lawsuit options and require prolonged negotiation, reducing consumer legal rights.

🔎 Detailed Checks & Analysis

Domain Age and Ownership Verification

Score: 85/100

Passed

"WHOIS data confirms stable and legitimate registration since 2014."

Reason: The domain was created in 2014 and uses a reputable registrar without red flags.

Website Technical Infrastructure

Score: 80/100

Passed

"Technology stack includes reputable analytics and advertising tools supporting credibility."

Reason: Uses trusted hosting (Cloudflare, Amazon S3) and standard e-commerce technologies.

Traffic and Popularity Metrics

Score: 75/100

Passed

"Global rank of ~25,000 indicates a popular online retailer with significant user base."

Reason: Approximately 2 million monthly visits and top traffic from the United States.

Blacklist and Scam Databases

Score: 90/100

Passed

"No risk detected from major blacklist sources."

Reason: No matches found on crypto scam or Google Safe Browsing blacklists.

Customer Service and Contact Transparency

Score: 70/100

Passed

"Multiple contact points including emails, phone, and social links facilitate support."

Reason: Physical location confirmed with verified phone numbers and emails available.

Reputation and Complaint Analysis

Score: 30/100

Failed

"Nearly 200 BBB complaints with common negative themes reduce reputation score substantially."

Reason: Widespread customer complaints about refunds, returns, and customer support issues.

Legal Risk and Contract Terms

Score: 40/100

Failed

"Terms require negotiation and arbitration, limiting court actions and remedies."

Reason: Mandatory arbitration and limited liability clauses constrain consumer legal options.

Your Next Steps

1

If considering purchases, document transactions and communications carefully.
2

Prefer using credit cards to facilitate potential chargebacks if refunds are disputed.
3

Review return policies and terms of service thoroughly before ordering.
4

Check up-to-date customer reviews and BBB ratings regularly.
5

Use official customer service channels and seek resolution promptly.

Evidence & Citations

Technical and Traffic Analysis for shoplc.com
Technical stack and monthly visits showing a mature e-commerce operation.
WHOIS, DNS and SSL Records for shoplc.com
Domain age and registrar suggest stable ownership without suspicious changes.
Better Business Bureau Complaints on Shop LC
Nearly 200 customer complaints mainly about refunds, returns, and customer service.
Google News Articles about Shop LC
Product recalls and charitable news reported over past years.
Shop LC Terms and Conditions
Mandatory arbitration clauses and limits on legal claims.

🕵🏻 Keep investigating

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