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Domain Due Diligence
Report for Shein.com

Report Date January 11, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Shein.com is a major global online fashion retailer ranking 92nd in global web traffic with over 340 million visits monthly, primarily from the US, Brazil, Spain, Australia, and Canada. The site uses reliable technologies like Amazon hosting, Akamai CDN, and secure payment methods such as PayPal and Apple Pay. It holds multiple registered trademarks primarily owned by Zoetop Business Co., Limited based in Hong Kong and Singapore. While officially legitimate, the brand faces widespread customer complaints, particularly about shipping delays, poor product quality, difficult refunds, and low-quality customer service. Shein has faced several lawsuits over consumer protection, copyright infringement, and unfair competition across multiple countries, including a recent $700,000 settlement in California. The company also suffered a large data breach affecting 39 million accounts in 2018 and was fined for inadequate privacy disclosures in the EU. There is no indication the website is blacklisted or unsafe technically, but users should beware of phishing scams mimicking Shein. Shopping from Shein carries typical fast-fashion risks, so use payment methods with buyer protection and always verify you are on the official site.

Confidence Score
75%

Risk Insights

📈

High Global Traffic and Legitimate Ownership

Ranks #92 globally with 340M+ monthly visits
Domain registered since 1998
Owned by Alibaba Cloud Computing registrar
⚠️

Significant Customer Service Issues Reported

Common complaints about lost deliveries and refund delays
Poor customer support with template responses
Low user ratings (<2 stars on major review sites)
🧾

Ongoing Legal and Privacy Challenges

Settled consumer protection lawsuit in California
Multiple IP infringement and unfair competition cases
Data breach in 2018 affecting 39M accounts
🛡️

Strong Technical and Brand Infrastructure

Uses trusted hosting and CDN providers
Valid DigiCert SSL certificate through 2026
Multiple registered trademarks held by affiliated companies

Contradictory Signals

Strong infrastructure contrasts with reputation and trust problems.

Signal A: High legitimacy signals (traffic, technology, trademarks)

Signal B: Significant user complaints, legal issues, and data breaches

Category Scores

Identity 90/100
Reputation 55/100
Technical 90/100
Content 70/100
Legal 60/100
Business Validity 80/100

Red Flags & Warnings

  • Numerous user complaints about lost packages, fake tracking codes, and difficulties obtaining refunds.
  • Data breach affecting millions of customers with inadequate disclosure and a regulatory fine.
  • Ongoing lawsuits for copyright infringement, unfair competition, and consumer protection issues.
  • Reports of aggressive user tracking and privacy concerns leading to a large fine in the EU.

🔎 Detailed Checks & Analysis

Domain Age and Ownership

Score: 95/100
Passed

"Longevity and reliable registrar support legitimacy and reduce risk of scam."

Reason: Domain registered in 1998 and owned by established registrar Alibaba Cloud Computing (Beijing) Co., Ltd.

Technology and Security

Score: 90/100
Passed

"Strong technical setup supports trustworthiness; no blacklist or active phishing detected."

Reason: Uses premium hosting and CDN providers; valid DigiCert SSL certificate confirmed.

Traffic and Popularity

Score: 90/100
Passed

"Wide user base typical for legitimate major e-commerce retailers."

Reason: High global traffic ranked #92 with stable monthly visits over 340 million.

Customer Reviews and Reputation

Score: 40/100
Failed

"Significant negative user feedback lowers trust despite legitimate business."

Reason: Multiple serious user complaints on delivery failures, refund difficulties, and poor service.

Legal and Regulatory Standing

Score: 50/100
Failed

"Active legal disputes and data breach history suggest compliance risks."

Reason: Company involved in lawsuits for consumer protection, copyright infringement, and regulatory fines.

Brand and Intellectual Property

Score: 90/100
Passed

"Registered trademarks bolster business identity and reduce impersonation risk."

Reason: Multiple active trademarks owned by company affiliates confirm brand legitimacy.

Your Next Steps

  • 1
    Only use the official shein.com website or official app to avoid phishing scams.
  • 2
    Pay using credit cards or PayPal to ensure buyer protection.
  • 3
    Be cautious with orders and monitor delivery carefully; keep evidence if items fail to arrive.
  • 4
    Review return policies and document communications with customer service thoroughly.
  • 5
    Consider reported legal and privacy risks before purchasing expensive or sensitive items.

Evidence & Citations

🕵🏻 Keep investigating

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