WebVetted โ„ข Beta
Recommendation
Avoid
Overall Summary
Scam
Why we think so

Self.inc operates in the finance sector, focusing on credit-building products like the Credit Builder Account and Self Visa Credit Card. The website reports substantial traffic, about 4.6 million visits monthly, mainly from the United States. It uses well-known technologies and hosting services like Amazon Web Services, Google, and Salesforce. The WHOIS records confirm registration since 2019, with appropriate security certificates, and the domain has no crypto scam or Google blacklist flags. The business has social media presence and public contact numbers. However, there is a considerable number of user complaints about unauthorized accounts, disputed charges, and slow customer service response, leading to an F rating by BBB. The company also faces legal disputes including a trademark suit and a consumer protection class settlement, highlighting operational risks for consumers.

Confidence Score
50%

Risk Insights

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Verified Technical Setup ๐Ÿ›ก๏ธ

Use of Amazon AWS and Google technologies
Valid SSL certificate till 2026
No blacklist flags detected
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Customer Complaints and Legal Risks โš ๏ธ

Hundreds of BBB complaints, many unresolved
Fraud allegations including unauthorized accounts
Legal action including trademark lawsuit and consumer class settlement

Contradictory Signals

While the domain and technical setup appear professional, operational complaints raise significant caution.

Signal A: Technically legitimate infrastructure and domain setup

Signal B: High volume of user complaints and legal issues indicating trust risks

Category Scores

Identity 65/100
Reputation 25/100
Technical 85/100
Content 60/100
Legal 30/100
Business Validity 40/100

Red Flags & Warnings

  • High volume of complaints about fraud and unauthorized account openings.
  • Poor BBB rating (F) due to unresolved negative customer experiences.
  • Involvement in legal disputes including trademark infringement and consumer protection settlement.

๐Ÿ”Ž Detailed Checks & Analysis

Domain and technical infrastructure

Score: 85/100
Passed

"Services like Amazon AWS, Cloudflare, and Google Analytics are in use, with current valid SSL certificates."

Reason: The domain uses reputable hosting, security certificates, and is not blacklisted for scams.

Reputation and user reviews

Score: 20/100
Failed

"BBB rating is F due to unresolved complaints and high volume of negative feedback."

Reason: Many consumer complaints cite fraudulent account openings, disputed charges, and poor customer service.

Legal and regulatory issues

Score: 30/100
Failed

"Class action settled for $500,000 related to FTC regulations on contact hours."

Reason: Legal disputes including a trademark lawsuit and consumer protection class action settlement indicate compliance issues.

Business validity and identity

Score: 65/100
Passed

"Registrant details align with corporate privacy protection; business contact numbers and social profiles are active."

Reason: WHOIS and contact information confirm legitimate registration and physical presence.

Your Next Steps

  • 1
    Avoid enrolling in Self.inc products or providing personal financial information until these issues are resolved.
  • 2
    Consult regulatory complaint databases and BBB reviews before using services from Self.inc.
  • 3
    Report any suspicious charges or unauthorized accounts to your bank and credit bureaus immediately.
  • 4
    Monitor your credit reports frequently to detect any fraudulent accounts opened in your name.
  • 5
    Consider alternative, well-reviewed credit-building services with better customer satisfaction records.

Evidence & Citations