Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Selar.com is a well-established e-commerce platform primarily serving Nigeria, with about 3.1 million monthly visits and a global rank of #15,623. It specializes in digital product sales, supporting creators mainly in the African market. The site uses reputable technologies like Amazon, Google, and Cloudflare, and offers secure payment methods including PayPal, Stripe, and major credit cards. Despite some user complaints about delayed payouts and customer support, independent sources rate Selar.com as a legitimate business with ongoing efforts to combat fraud. The platform hosts multiple trademarks and maintains an active online presence with several social media channels and a physical business listing in Jamaica. Recent news highlights Selar's role in supporting Africa's creator economy and significant payout volumes to users.

Confidence Score

78%

Risk Insights

🌍

Strong Nigerian Market Presence

Over half of site traffic comes from Nigeria.

Significant user engagement and monthly visits (~3.1 million).

🔒

Established Domain and Secure Site

Domain registered in 1997, showing longevity.

SSL certificate valid through early 2026 ensures data security.

⚠️

Mixed User Feedback on Payouts

Reports of delayed and frozen payouts found in reviews.

Platform actively working to improve fraud controls and compliance.

Contradictory Signals

Technical legitimacy vs. operational customer challenges creates mixed trust signals

Signal A: High traffic and strong technical setup indicate trustworthiness

Signal B: User complaints suggest operational issues in payout and support

Category Scores

Identity 80/100

Reputation 70/100

Technical 85/100

Content 75/100

Legal 90/100

Business Validity 75/100

Red Flags & Warnings

Multiple user complaints of delayed payouts and frozen accounts impacting financial reliability.
Isolated forum posts accuse Selar.com of fraudulent behavior, mainly about customer service quality.

🔎 Detailed Checks & Analysis

Domain Metadata Check

Score: 18/100

Passed

"Strong domain age and SSL validation reduce risk of scam."

Reason: selar.com domain created in 1997 with active SSL cert valid till 2026, indicating reliability.

Traffic and Usage Analysis

Score: 20/100

Passed

"Stable, significant traffic supports authenticity and regular usage."

Reason: High monthly visits (~3.1M), mainly Nigerian users, matching e-commerce profile.

Technology and Payment Platforms

Score: 17/100

Passed

"Legitimate payment infrastructure improves user trust."

Reason: Uses reputable tech providers (Amazon, Google, Cloudflare) and trusted payment options (PayPal, Stripe).

Reputation and Reviews

Score: 12/100

Failed

"Some operational issues impact reputation but no systemic fraud detected."

Reason: Mixed user feedback with complaints of delayed payouts; independent trust sites rate platform positively.

Legal and Trademark Status

Score: 18/100

Passed

"Brand protection and no legal controversies support business legitimacy."

Reason: Multiple active trademarks and no major legal disputes detected.

Your Next Steps

1

Exercise caution when using Selar.com and verify individual sellers before transactions.
2

Monitor payout processes and keep detailed records of earnings and communications.
3

Report any suspected fraudulent sellers or delayed payments to Selar support promptly.
4

Review Selar's official anti-fraud and refund policies before engaging in financial activities.
5

Consider alternative platforms if unable to resolve payout or customer service issues.

Evidence & Citations

Selar Stands Against Fraud - Official Blog
Selar's official anti-fraud policies and compliance improvements.
Warning: Selar.com thieves, scammers & fraudsters - Nairaland Forum
User complaints and allegations of fraud on public forums.
Scamadviser Review for Selar.com
Trusted external review classifying Selar.com as legit and safe.
SimilarWeb traffic analytics for Selar.com
Site traffic data with user geography and engagement statistics.
Whois data and SSL certificate details for Selar.com
Domain registration and SSL certificate info confirming website legitimacy.

🕵🏻 Keep investigating

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