Recommendation

Proceed

Overall Summary

Safe

Why we think so

Rituals.com is a well-established website in the beauty and cosmetics sector, attracting around 9.7 million monthly visits globally, with the Netherlands as its leading traffic source. The site uses reliable technologies including Adobe Experience Manager and Cloudflare, supported by various security and marketing platforms. It maintains a valid SSL certificate and has a domain age dating back to 1997. Contact information is readily available with multiple professional emails linked to specific departments. The brand holds several active trademarks with no indications of fraudulent activity or scam reports associated with the domain. Notably, Rituals has been involved in legal disputes typical for a brand of its scale, such as trademark infringement and accessibility lawsuits, but no current risk signals are present. Overall, the domain shows strong trust and legitimacy indicators.

Confidence Score

87%

Risk Insights

🛡️

Strong Domain and Brand History

Registered since 1997 with continuous activity

Multiple active trademarks for 'RITUALS'

Valid SSL certificate from recognized issuer

📈

High Website Traffic

Around 9.7 million monthly visits

Top visitors from Netherlands, Germany, France

Balanced traffic sources: search, direct, referrals

✅

No Scam or Blacklist Flags

Clear of crypto scam and Google Safe Browsing alerts

Positive reputation signals from independent services

Contradictory Signals

Legal disputes are business-related and not indicators of fraud or scam for users.

Signal A: No scam or blacklist flags detected

Signal B: Legal disputes and complaints exist against Rituals brand

Category Scores

Identity 90/100

Reputation 85/100

Technical 88/100

Content 80/100

Legal 80/100

Business Validity 90/100

Red Flags & Warnings

The domain has been involved in some legal disputes, including trademark infringements and an accessibility lawsuit, which are typical for a large brand but worth noting.

🔎 Detailed Checks & Analysis

Domain Age and SSL Check

Score: 90/100

Passed

"Older domains with valid SSL are less likely to be fraudulent."

Reason: The domain was registered in 1997 and has a valid SSL certificate issued by a trusted authority.

Traffic and Popularity

Score: 90/100

Passed

"High and well-distributed traffic reflects legitimate usage."

Reason: The site receives around 9.7 million monthly visits, with strong traffic particularly from the Netherlands and European countries.

Technical Stack Verification

Score: 88/100

Passed

"Use of reputable technologies supports site integrity."

Reason: Uses recognized paid services such as Adobe Experience Manager, Cloudflare CDN, Amazon, and Google Marketing Platform.

Contact and Business Info Availability

Score: 80/100

Passed

"Clear contact info helps verify the business presence."

Reason: Multiple emails linked to different departments and official social media accounts are present on the site.

Blacklist and Scam Reports

Score: 95/100

Passed

"Clean status across security sources indicates low risk."

Reason: No scam or blacklist flags detected from crypto scam databases or Google Safe Browsing.

Legal and Trademark Status

Score: 80/100

Passed

"Presence of trademarks supports authenticity despite legal challenges."

Reason: Active trademarks confirmed; some legal cases and disputes exist as usual for big brands, without impact on consumer safety.

Your Next Steps

1

Visit rituals.com to verify product and company details firsthand.
2

Use contact emails provided (e.g., service@rituals.com) for any direct inquiries.
3

Monitor online reviews and news for updated reputation or legal developments.
4

Ensure you interact with the official site by checking the SSL certificate validity.
5

Consider checking trademark disputes if relevant to your interests.

Evidence & Citations

SimilarTech data for rituals.com
Data on domain technology stack, traffic rank, and monthly visits.
WHOIS and SSL information for rituals.com
Domain registration, SSL validity, and DNS records.
USPTO Trademark Search for 'RITUALS'
Active trademark registrations for Rituals.
Scam and reputation checks for rituals.com
No scam or blacklist reports found for rituals.com.

🕵🏻 Keep investigating

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