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Domain Due Diligence
Report for Nykaa.com

Report Date October 20, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Nykaa.com is a major Indian online retailer specializing in beauty and cosmetics products, with over 15 million monthly visits primarily from India. The website employs well-known advertising and analytics technologies and is supported by robust infrastructure including Amazon and Akamai. It holds multiple live US trademark registrations for the "NYKAA" brand, primarily owned by FSN E-Commerce Ventures Limited and also contested Chinese companies. The domain uses a secure SSL certificate and reputable DNS providers. The company has physical retail outlets with good customer ratings. However, repeated customer complaints across independent review sites report issues including undelivered orders, denied refunds, delivery of incorrect or damaged products, and poor customer service responsiveness. Legal records also show Nykaa has been found liable for deficiency in service and is involved in Employment and trademark disputes. Despite the operational strength, these consumer grievances and legal issues dampen trust. Overall, Nykaa.com appears to be a legitimate business with significant scale, but caution is warranted due to documented customer service and fulfillment problems.

Confidence Score
65%

Risk Insights

📈

High User Traffic 📊

~15.4 million monthly visits, mainly from India
Indicates a well-known and widely used platform
⚖️

Multiple Legal Disputes ⚖️

Court rulings show liability for service deficiencies
Ongoing trademark and employment disputes impact trust
⚠️

Customer Complaints 🚩

Frequent reports of no delivery or refund issues
Poor customer service responses noted across reviews
🛡️

Strong Technical Setup 🛡️

SSL valid and strong DNS providers
Uses known advertising and analytics services

Contradictory Signals

Brand ownership is contested but the company maintains active protection and legal registration

Signal A: Brand is legally protected with multiple live trademarks under established Indian company

Signal B: Some trademarks also owned by Chinese companies, indicating possible brand conflicts

Category Scores

Identity 80/100
Reputation 40/100
Technical 85/100
Content 60/100
Legal 50/100
Business Validity 70/100

Red Flags & Warnings

  • Consistent user reports of undelivered orders with denied or no refunds increase risk of loss.
  • Poor customer service responsiveness and failure to resolve complaints cause trust issues.
  • Legal findings for deficient service and ongoing disputes indicate operational challenges.

🔎 Detailed Checks & Analysis

Identity Verification

Score: 80/100
Passed

"Long-standing domain registration and valid SSL certificate issued by Amazon indicate legitimate identity."

Reason: Domain is registered since 2012 with stable WHOIS and SSL.

Reputation and Reviews

Score: 40/100
Failed

"Consistent negative reviews from different platforms citing possible issues with order fulfillment and support."

Reason: Multiple consumer complaints alleging non-delivery, denied refunds, and poor service.

Technical Infrastructure

Score: 85/100
Passed

"Employs technologies from Amazon, Akamai, Google Ads, Facebook, and secure DNS providers."

Reason: Use of reputable ad, analytics, CDN, and security technologies observed.

Content Authenticity

Score: 60/100
Passed

"While the site is professionally managed, customer service quality affects overall content perception."

Reason: Official website content matches brand and offerings but user reviews report service issues.

Legal Status

Score: 50/100
Failed

"Active legal disputes and court findings demonstrate risks in legal reliability and operational conduct."

Reason: Involved in consumer service deficiency rulings and multiple legal disputes over employment and trademarks.

Business Validity

Score: 70/100
Passed

"Despite service complaints, the company operates at considerable scale with offline presence and legal brand protection."

Reason: High traffic, trademark registrations, and physical stores confirm business legitimacy.

Your Next Steps

  • 1
    Verify product authenticity and purchase through official channels only.
  • 2
    Contact Nykaa customer support cautiously and keep records of all communications.
  • 3
    Consider alternative trusted retailers if concerns about service quality persist.
  • 4
    Monitor official updates or legal news about Nykaa to stay informed about any changes.
  • 5
    Report suspicious or unresolved issues to consumer protection agencies or e-commerce regulators.

Evidence & Citations

🕵🏻 Keep investigating

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