Domain Due Diligence
Report for Nykaa.com
Why we think so
Nykaa.com is a major Indian online retailer specializing in cosmetics and beauty products, attracting about 15 million monthly visitors primarily from India. The site ranks around #1,600 globally and uses reputable technologies like AWS hosting and Google Ads. It operates various physical stores and has active social media links. However, it has accumulated numerous user complaints about order fulfillment, refund delays, and customer service responsiveness, some alleging fraudulent behavior. Legal cases show liabilities for service deficiencies but also demonstrate active trademark protection.
Risk Insights
High Traffic Indicates Popularity
Consistent User Complaints Highlight Service Issues
Strong Legal Brand Protection
Contradictory Signals
Despite technical and brand legitimacy, user feedback reveals potential customer service risks
Signal A: High traffic and technical trust signals indicate legitimacy
Signal B: Numerous user fraud and refund complaints suggest service reliability problems
Category Scores
Red Flags & Warnings
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Repeated user reports of undelivered orders and denied refunds.
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Official finding of service deficiency with compensation ordered.
🔎 Detailed Checks & Analysis
Domain age and registrar reputation
Domain age and registrar reputation
"Long domain age and reputable registrar reduce phishing risk."
Reason: Domain registered since 2012 through GoDaddy.com with stable DNS and valid SSL.
Website traffic and user engagement
Website traffic and user engagement
"Strong traffic indicates popular legitimate site usage."
Reason: ~15 million monthly visits mainly from India, good page views and time onsite.
Technology and infrastructure
Technology and infrastructure
"Reliable tech stacks support site trustworthiness."
Reason: Uses well-known providers (Amazon AWS, Google Ads), solid CDN and security.
Brand and trademark verification
Brand and trademark verification
"Legal protection of marks indicates brand authenticity."
Reason: Multiple live US trademark registrations protecting the Nykaa brand.
Blacklist and phishing detection
Blacklist and phishing detection
"No known active phishing or malware threats detected."
Reason: Not listed in crypto scam or Google Safe Browsing blacklists.
User review and complaint signals
User review and complaint signals
"Consistent negative reviews raise service reliability concerns."
Reason: Numerous user reports of fraudulent acts, failed orders, and poor support.
Your Next Steps
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1Verify seller credentials before significant purchases.
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2Check recent customer reviews from multiple platforms.
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3Use payment methods with buyer protection.
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4Monitor legal updates related to the platform.
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5Exercise caution on return and refund policies.
Evidence & Citations
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SimilarTech Website Info for nykaa.com
Verified traffic volume, traffic sources, and technology stacks.
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USPTO Trademark Search for Nykaa
Multiple live trademarks protect the Nykaa brand and products.
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Google Safe Browsing Results for nykaa.com
No phishing or malware threats found.
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Whois and SSL Info for nykaa.com
Domain registered since 2012 with current and valid SSL certificate.
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Public User Complaints and Reviews on Nykaa
Numerous customer complaints regarding order and refund problems.
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Legal Case Summary on Nykaa Service Deficiency
Court found Nykaa liable and ordered compensation for consumers.
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