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Domain Due Diligence
Report for Now.brewdog.com

Report Date December 7, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

now.brewdog.com is an official subdomain of BrewDog, a well-known Scottish craft brewery. It serves as BrewDog's platform for fresh beer delivery, promotional offers, and online ordering. The domain uses valid SSL certificates and is linked to a reputable parent company with multiple trademark registrations. Traffic data shows modest monthly visits around 16,000 with a very high bounce rate, suggesting user engagement is limited. Neither Google Safe Browsing nor crypto scam blacklists flag the site as risky. However, user reviews of BrewDog's related order service frequently mention slow delivery, poor service, and occasional issues with order accuracy, impacting customer satisfaction. Legal and reputation issues involve BrewDog's broader brand and business practices, but no direct scams or phishing schemes relate to this domain. Overall, now.brewdog.com appears authentic but with operational challenges in user experience.

Confidence Score
75%

Risk Insights

🛡️

Official Domain and Certificates 🛡️

Domain is a genuine BrewDog subdomain.
SSL certificate is valid and current.
No signs of spoofing or phishing detected.
⚠️

User Experience Concerns

High bounce rate suggests poor user engagement.
Several complaint themes include slow service and incorrect orders.
Customer frustration reported with order management.
⚠️

Reputation Risks From Service Issues

Broader BrewDog controversies do not directly implicate the domain.
Operational issues may impact user trust.
No scam or fraud reports found for the site specifically.

Contradictory Signals

Domain is authentic but order service reliability raises concerns for user trust.

Signal A: Official domain with strong brand and SSL security

Signal B: User reports of poor order fulfillment and service

Category Scores

Identity 85/100
Reputation 60/100
Technical 90/100
Content 65/100
Legal 70/100
Business Validity 80/100

Red Flags & Warnings

  • High bounce rate and low engagement suggest UX or operational issues.
  • Numerous customer complaints about service delays and order errors.

🔎 Detailed Checks & Analysis

Domain Ownership

Score: 90/100
Passed

"SSL certificate is current and signed by a reputable issuer. WHOIS data consistent with BrewDog ownership."

Reason: Domain is a subdomain of brewdog.com with valid SSL cert, confirming control by BrewDog.

Trademark Verification

Score: 85/100
Passed

"Trademark registrations date back to 2007 and remain active, indicating brand legitimacy."

Reason: BrewDog holds multiple live trademarks covering the name and related marks.

Traffic and Engagement Analysis

Score: 40/100
Failed

"High bounce rate and low pages per visit suggest poor user experience or limited user interest."

Reason: Site has modest traffic but a very high bounce rate (~83%).

Blacklist / Security Checks

Score: 90/100
Passed

"No phishing or scam threats detected related to the domain."

Reason: No listings on crypto scam or Google Safe Browsing blacklists found.

User Feedback and Reputation

Score: 30/100
Failed

"Complaints mainly come from BrewDog's linked services, affecting perception of the ordering platform."

Reason: Customer reviews report slow order fulfillment, cold/incorrect food, and poor staff responsiveness.

Legal and Controversy Status

Score: 70/100
Passed

"No lawsuits or complaints target now.brewdog.com as a scam or fraud site."

Reason: BrewDog faces some legal disputes and reputation issues unrelated to this domain's legitimacy.

Your Next Steps

  • 1
    Use official BrewDog channels to confirm promotions when ordering.
  • 2
    Avoid clicking links in unsolicited emails; navigate directly to brewdog.com and then to 'now' subdomain.
  • 3
    Monitor order fulfillment carefully and report any issues promptly through official support.
  • 4
    Check SSL certificate details before entering payment information.

Evidence & Citations

🕵🏻 Keep investigating

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