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Domain Due Diligence
Report for Novo.co

Report Date February 13, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Novo.co is a fintech platform focused on business banking, with a substantial monthly traffic volume of over 700,000 visits, mostly from the United States. It uses a variety of reputable web technologies including Adobe Analytics, Cloudflare, Google Analytics, and Stripe for payments. The site supports extensive customer contact options with multiple emails and active social media profiles. There are no technical or security red flags, and Google Safe Browsing reports no risks. Trademark searches show no active conflicts related to the "Novo" brand in its business segment. However, customer reviews from BBB and NerdWallet reveal recurring complaints regarding slow customer support, account freezes, and delayed fraud resolution, which may impact user experience. The domain is protected by a valid SSL certificate and managed by trusted DNS providers.

Confidence Score
83%

Risk Insights

⚠️

Account Freezes Are a Recurrent Issue

Multiple users report sudden holds on funds lasting weeks or months.
Freezes disrupt critical business payments and operations.
Customer service often slow to resolve or unclear on timelines.
🛡️

Strong Technical and Security Setup

SSL certificate is valid and current.
Uses trusted infrastructure providers like Cloudflare and Amazon.
No phishing or malware detected on official domain.

Contradictory Signals

While the website is technically secure and reliable, user complaints about service and account management present usability risks.

Signal A: Robust technical and security infrastructure

Signal B: Customer-reported account and service issues

Category Scores

Identity 85/100
Reputation 55/100
Technical 90/100
Content 80/100
Legal 85/100
Business Validity 70/100

Red Flags & Warnings

  • Multiple user reports of unexplained account freezes and limited customer support accessibility.

🔎 Detailed Checks & Analysis

Domain Technical Integrity

Score: 90/100
Passed

"Novo.co uses trusted providers like Cloudflare, Amazon, and Microsoft, ensuring reliable site infrastructure."

Reason: The domain has valid SSL, uses reputable DNS and content delivery networks, and includes widely recognized web technologies.

Blacklist and Scam Detection

Score: 85/100
Passed

"No crypto scam blacklists or safe browsing threats reported for novo.co."

Reason: Domain not found on any known scam or phishing blacklists, and Google Safe Browsing flags no risks.

Reputation from User Reviews

Score: 50/100
Failed

"BBB and NerdWallet reviews cite unresolved issues with fraud cases and account holds impacting users."

Reason: Numerous complaints exist about slow customer support and sudden account freezes affecting business funds.

Trademark Legitimacy

Score: 80/100
Passed

"USPTO records show expired trademarks for "Novo" unrelated to the current domain business."

Reason: No active trademark conflicts or brand impersonation detected related to "Novo" in a relevant business context.

Contact and Transparency

Score: 75/100
Passed

"Publicly available support and sales emails, alongside verified social accounts, improve transparency."

Reason: The website provides multiple contact emails and active social media channels, aiding user trust.

News and Legal Issues

Score: 75/100
Passed

"Lawsuits found relate to Novo Nordisk pharma, unrelated to the novo.co fintech platform."

Reason: No relevant lawsuits or legal disputes are linked directly to novo.co indicating no major legal concerns.

Your Next Steps

  • 1
    Review customer support policies and responsiveness before engaging with novo.co services.
  • 2
    Monitor account activity closely and be prepared for possible holds or fraud reviews.
  • 3
    Verify account terms and limitations related to deposits, wire transfers, and fraud claims.
  • 4
    Check BBB and other consumer protection sites regularly for updates or new complaints.

Evidence & Citations

🕵🏻 Keep investigating

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