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Domain Due Diligence
Report for Noom.com

Report Date October 20, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Noom.com is a well-established digital health platform focused on nutrition and fitness. It receives about 1.7 million monthly visits, primarily from the United States, and uses trusted infrastructures like Cloudflare and Amazon CloudFront. Multiple legitimate trademarks are registered under Noom, Inc., based in New York. There are no indications of phishing or scam activity in blacklists or security checks. However, some user complaints note issues with subscription cancellations and billing transparency, common in subscription services but not indicative of fraud. Recent news articles show active engagement in health initiatives and partnerships. Overall, noom.com appears to be a legitimate and trusted service, though users should carefully monitor subscription details.

Confidence Score
85%

Risk Insights

🛡️

Strong Global Health Brand

Noom is a top-ranked health and fitness website with over 1.7 million monthly visits.
Multiple USPTO trademarks affirm brand protection.
Active media presence showcases ongoing business innovations.
🔒

Secure and Reputable Tech Stack

Uses trusted services like Cloudflare and Stripe for security and payments.
Valid SSL certification ensures encrypted communications.
No blacklist appearance or phishing warnings detected.
⚠️

Subscription Service with Typical Challenges

User reports mention difficulties with subscription cancellation and refunds.
No confirmed scams but billing transparency could improve.
Customers should carefully read terms and monitor charges.

Contradictory Signals

Complaints mainly reflect poor customer experience, not verified fraud or scams.

Signal A: No confirmed scam or blacklist hits

Signal B: User complaints of billing and cancellations labeled as 'fraudulent'

Category Scores

Identity 85/100
Reputation 80/100
Technical 90/100
Content 85/100
Legal 90/100
Business Validity 85/100

Red Flags & Warnings

  • User complaints about complicated subscription cancellations and billing transparency.

🔎 Detailed Checks & Analysis

Domain Traffic and Engagement

Score: 85/100
Passed

"1.7 million monthly visits with low bounce rate and above-average engagement metrics."

Reason: The site has significant monthly traffic mainly from the US, indicating genuine user interest and activity.

Technical Infrastructure and Security

Score: 90/100
Passed

"Secure DNS, multiple payment processors, and modern content delivery networks in use support authenticity."

Reason: Uses reputable security, cloud, and payment technologies including Cloudflare, Stripe, and valid SSL.

Trademark and Brand Legitimacy

Score: 90/100
Passed

"Trademarks cover software, services, and coaching related to health and fitness."

Reason: Several live trademarks registered by Noom, Inc. supporting brand legitimacy.

Blacklist and Scam Detection

Score: 100/100
Passed

"No evidence from security sources indicating scam or harmful activity."

Reason: No presence on crypto scam or phishing blacklists and no Google Safe Browsing risk.

Reputation and User Feedback

Score: 75/100
Passed

"Complaints are common for subscription services; no reports of financial theft or data breaches."

Reason: While some users complain about billing and cancellations, no confirmed fraud or scam is evident.

Public Presence and News

Score: 85/100
Passed

"Includes announcements of new programs, board appointments, and collaborations in health sector."

Reason: Recent positive news coverage about business developments and partnerships confirms operational transparency.

Your Next Steps

  • 1
    Review subscription terms carefully before signing up with noom.com.
  • 2
    Monitor billing statements for any unexpected charges.
  • 3
    Contact Noom's customer support promptly if you experience issues with cancellation or refunds.
  • 4
    Use trusted payment methods that offer buyer protection.
  • 5
    Report any suspicious activity to your payment provider or consumer protection agencies.

Evidence & Citations

🕵🏻 Keep investigating

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