Recommendation

Proceed

Overall Summary

Safe

Why we think so

Nike.com is the official website of Nike, Inc., a globally recognized sportswear and lifestyle brand. The site receives nearly 100 million visits monthly, primarily from the United States, and ranks within the top 350 globally for web traffic. Nike employs advanced technology infrastructure and reputable marketing platforms, confirming its status as a legitimate and professionally maintained e-commerce site. No credible evidence indicates scams or fraud originating from nike.com itself. Customer complaints mainly relate to service issues rather than fraudulent activities, and any scam reports concern third-party resellers impersonating Nike, not the official domain.

Confidence Score

90%

Risk Insights

🛡️

Strong Brand and Traffic

Nike.com attracts about 100 million monthly visits, ranking #336 globally.

The site primarily serves US customers with substantial direct and search traffic.

Robust tech infrastructure and security certificates confirm legitimacy.

✅

No Scam or Blacklist Warnings

No listings in trusted scam or phishing blacklists.

Google Safe Browsing reports no threats.

Active trademark protection supports brand authenticity.

Contradictory Signals

While nike.com has robust legitimacy signals, users have reported dissatisfaction with customer support rather than fraud.

Signal A: High site traffic and strong brand reputation

Signal B: Customer service complaints and warranty dissatisfaction

Category Scores

Identity 95/100

Reputation 90/100

Technical 90/100

Content 90/100

Legal 85/100

Business Validity 95/100

Red Flags & Warnings

Customer service complaints and warranty process frustrations reported, although no direct fraud evidence.

🔎 Detailed Checks & Analysis

Domain and Tech Infrastructure Check

Score: 90/100

Passed

"Domain maintained with multiple authoritative name servers under Nike brand control; valid Amazon RSA SSL cert through mid-2026."

Reason: Nike.com shows mature domain age (since 1995), reputable registrar, valid SSL certificates and DNS configuration consistent with legitimate large-scale operations.

Traffic and Popularity Verification

Score: 90/100

Passed

"Traffic and engagement data from SimilarWeb and Website Traffic Stats show typical consumer website patterns."

Reason: Site ranks #336 globally with nearly 100 million monthly visits, driven largely by direct and search traffic from US and international users, supporting authenticity.

Brand and Trademark Verification

Score: 90/100

Passed

"Trademark filings extend decades, with no conflicts suggesting impersonation at the nike.com domain."

Reason: Multiple live trademarks registered under Nike, Inc. confirm brand legal protection and official ownership of NIKE name and marks.

Blacklist and Scam Database Check

Score: 90/100

Passed

"No indication of technical or security risks from these trusted sources."

Reason: Google Safe Browsing and crypto scam sniffer services report no blacklisting, malware, or phishing threats for nike.com domain.

Consumer Sentiment and Scam Reports

Score: 80/100

Passed

"Some scams reported in sneaker resale market are external to official site. Consumer reports confirm lack of systemic fraud at nike.com."

Reason: No credible evidence of scams or fraud related to direct purchases at nike.com. Negative feedback relates mostly to customer support and service issues.

Legal and Business Validity Assessment

Score: 80/100

Passed

"Business validity supported by transparent contact info, domain technical integrity, and ongoing company communications."

Reason: Nike, Inc. actively enforces intellectual property and copyright rights and is involved in disputes typical of large corporations; no indication these impact nike.com customer transactions.

Your Next Steps

1

Always verify that you are on the official site by checking the URL before making purchases.
2

Avoid deals that seem too good to be true on social media; only buy directly from nike.com or authorized retailers.
3

Monitor your payment methods regularly for unauthorized charges and report any suspicious activity promptly.

Evidence & Citations

Nike Official Trademark Records
Detailed trademark registration confirm Nike's brand ownership and authenticity.
Nike.com Site Technical and Traffic Data
Analysis of site technology infrastructure and global traffic ranking.
Nike.com WHOIS and SSL Certificate Information
Domain registration is longstanding with a reputable registrar and valid SSL certificates.
Nike News and Product Releases
Recent news coverage confirms ongoing legitimate company activity.
Consumer Reports and Scam Investigations on Nike.com
No credible reports of user scams directly involving nike.com.

🕵🏻 Keep investigating

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