Recommendation

Proceed

Overall Summary

Safe

Why we think so

NBC.com is the official website for NBCUniversal, serving as a major platform for TV shows, movies, and streaming content under its Arts & Entertainment category. It attracts about 9.9 million monthly visits, primarily from the United States, and ranks #7,334 globally in traffic. The domain is well-established, registered since 1997, and protected by reputable security certificates. While some consumer complaints mention issues like poor customer service or misleading promotions, these do not indicate the site itself is fraudulent. Legal and business disputes involve the parent company rather than direct user scams or fraud on the site. Overall, nbc.com shows strong technical trust signals and solid reputation in its domain space.

Confidence Score

88%

Risk Insights

🛡️

Established and Secure Domain

Registered since 1997 with a reputable registrar.

Certificate issued by DigiCert ensures secure browsing.

Robust DNS architecture with multiple name servers.

✅

High User Engagement

9.9 million monthly visits with substantial time on site.

Primary traffic from the USA, NBC’s core market.

Top category is TV and streaming, consistent with brand.

⚠️

Negative Reviews Not Indicative of Scam

Customer complaints mainly around service and refunds.

No reports of phishing or data breaches on NBC.com.

Reflects typical challenges for large media corporations.

Contradictory Signals

Complaints affect reputation but do not suggest that NBC.com is fraudulent or insecure.

Signal A: High technical security and strong traffic signals

Signal B: Consumer complaints regarding customer service and refund issues

Category Scores

Identity 90/100

Reputation 85/100

Technical 95/100

Content 80/100

Legal 75/100

Business Validity 90/100

Red Flags & Warnings

Customer complaints about poor service or refund issues exist but stem from NBCUniversal's business practices rather than scam operations on the website.

🔎 Detailed Checks & Analysis

Domain Ownership and Identity Check

Score: 90/100

Passed

"The registrant information and stable registrar reinforce authenticity and ownership trust."

Reason: Confirms domain is owned by NBCUniversal Media, LLC with long registration history since 1997.

Traffic and User Engagement Signals

Score: 85/100

Passed

"Majority of traffic originates from the US, consistent with NBC’s core audience."

Reason: High traffic volume (~9.9M monthly visits) and solid user engagement metrics support legitimacy.

Technical Security Assessment

Score: 95/100

Passed

"No technical red flags indicating phishing infrastructure or tech manipulation."

Reason: Valid SSL cert issued by DigiCert and secure DNS setup with multiple reliable name servers.

Scam and Phishing Blacklist Check

Score: 100/100

Passed

"Absence of warnings or blacklisting is a strong safety indicator."

Reason: Domain not found on crypto scam blacklists or flagged by Google Safe Browsing.

Consumer Feedback and Reputation Review

Score: 75/100

Passed

"Negative reviews relate mostly to business practices, not to site security or scam operation."

Reason: Some complaints about customer service and refunds but no systematic fraud or phishing accusations against the website itself.

Your Next Steps

1

Use NBC.com for its intended entertainment and streaming services with confidence in legitimacy.
2

Exercise standard caution with online purchases or promotions, considering some customer service complaints found but unrelated to scam activities.
3

Report any suspicious emails or phishing attempts claiming to be from NBC to protect personal information.
4

Verify URLs carefully to avoid counterfeit or phishing sites mimicking NBC’s branding.

Evidence & Citations

SimilarTech analysis of nbc.com
Provided traffic, category, and technology usage data indicating legitimate media site.
SimilarWeb traffic statistics for nbc.com
Confirmed monthly visits, engagement, and top countries driving traffic.
Whois and DNS data for nbc.com
Shows domain creation date, registrar details, and valid SSL certificate.
Consumer complaint and reputation review summaries for NBCUniversal
Indicates some customer service-related issues but no phishing or scam warnings for nbc.com.
Google Safe Browsing status
No detected security threats or blacklisting found.

🕵🏻 Keep investigating

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