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Domain Due Diligence
Report for Myheritage.com

Report Date October 31, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

myheritage.com is a well-established genealogy platform offering family tree creation, DNA ancestry testing, and access to over 33 billion historical records. It ranks about #3,194 globally and attracts around 10.9 million monthly visits, primarily from the United States. The site employs reputable technology providers like Amazon and Cloudflare, uses modern web standards, and supports multiple languages. It holds active trademarks, including for its main brand and DNA testing services, registered since 2001 and 2017, respectively. While no technical threats or blacklists are associated, there are numerous customer reports of unauthorized subscription charges and billing disputes, along with past legal actions related to data breaches and privacy matters. The company responds to complaints with refunds in some cases but has faced criticism for its subscription practices and support accessibility.

Confidence Score
75%

Risk Insights

🛡️

Strong Technical Backbone

Uses reputable technologies like Amazon S3 and Cloudflare.
Maintains valid SSL certificate for secure connections.
Supports multiple languages, expanding accessibility.
📊

Significant User Base & Traffic

Over 10 million monthly visitors with low bounce rate.
Primary traffic from US, UK, Australia, Canada.
Engagement metrics suggest active user interest.
✅

Brand & Trademark Protection

Registered trademarks since 2001 and 2017.
Legal brand recognition in genealogy and DNA services.
Trademark records confirm official business status.
⚠️

User Complaints on Billing Practices

Unauthorized subscription charges reported.
Difficulties canceling and contacting support noted.
Some users report unresolved refund issues.
⚠️

Legal Challenges Regarding Privacy and Billing

Class action lawsuits over data breaches and notifications.
Settlements and fines indicate regulatory attention.
Ongoing scrutiny on consumer and data protection.

Contradictory Signals

Despite being a mature, well-established brand with secure technology, MyHeritage has recurring legal and customer service issues impacting reputation.

Signal A: Strong technical infrastructure and brand legitimacy

Signal B: Frequent user complaints and legal disputes over billing and data privacy

Category Scores

Identity 85/100
Reputation 50/100
Technical 90/100
Content 80/100
Legal 45/100
Business Validity 70/100

Red Flags & Warnings

  • Numerous user complaints about unauthorized subscription charges and difficulties canceling memberships.
  • Involvement in multiple legal disputes concerning data breaches and billing practices.

🔎 Detailed Checks & Analysis

Domain Technical Infrastructure

Score: 90/100
Passed

"The technology stack includes strong security features and complies with standard web practices, contributing positively to authenticity."

Reason: The domain uses recognized and reliable technologies such as Amazon Web Services, Cloudflare CDN, and modern server software, ensuring stable and secure operation.

Traffic Quality and Volume

Score: 85/100
Passed

"Traffic mainly originates from countries with high internet penetration such as the US, UK, and Australia, consistent with the ancestry service market."

Reason: The site ranks in the top 4,000 globally with about 10.9 million visits per month, substantial engagement indicated by low bounce rate (~36%) and over 7 pages per visit.

Website Contact and Social Presence

Score: 80/100
Passed

"Email domains match the main domain, supporting authenticity; however, no direct phone numbers were found in scraped data."

Reason: Multiple official contact emails and active social media profiles (Facebook, Instagram, Twitter, LinkedIn, YouTube) enhance legitimacy and provide user interaction channels.

WHOIS and SSL Validation

Score: 90/100
Passed

"Stable name servers and multiple TXT records for domain verification demonstrate good DNS and ownership control."

Reason: Domain registrar GoDaddy.com is reputable; SSL certificate is valid, issued by Thawte, and active from 2024 to 2025, indicating proper security maintenance.

Trademark Registration

Score: 70/100
Passed

"Trademark records reflect legitimate business activity and protection of intellectual property."

Reason: MYHERITAGE holds live trademarks for both its brand and DNA testing services, registered since 2001 and 2017, confirming recognized commercial identity.

Blacklist and Malware Status

Score: 85/100
Passed

"Technical scans support domain safety for users."

Reason: No entries found on crypto scam blacklists or Google Safe Browsing, indicating no detected malware or phishing risks associated with the domain.

User Reviews and Scam Reports

Score: 30/100
Failed

"Reports include claims of charges for services users did not knowingly subscribe to, sometimes accompanied by unresolved disputes."

Reason: There are multiple complaints about unauthorized charges, difficulty canceling subscriptions, and poor customer service, raising concerns about fair billing and customer treatment.

Legal and Regulatory Issues

Score: 40/100
Failed

"These legal challenges indicate risks related to privacy and consumer protection that users should consider."

Reason: MyHeritage has faced multiple lawsuits over data breaches and billing practices, with settlements and fines highlighting past compliance issues.

Your Next Steps

  • 1
    Review user complaints carefully to understand subscription and billing practices.
  • 2
    Exercise caution when subscribing or providing payment details; verify trial terms and cancellation policy.
  • 3
    Monitor official communications for updates on legal settlements or company policy changes.
  • 4
    Check for any further security or privacy notices from trustworthy consumer protection sources.
  • 5
    Consider researching competitors for comparison if genealogy services are desired.

Evidence & Citations

🕵🏻 Keep investigating

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