Recommendation

Caution

Overall Summary

Suspicious

Why we think so

mudwtr.com is the website for MUD\WTR, a certified-organic coffee alternative brand known for adaptogenic mushroom blends. The site sees over half a million monthly visits, mainly from the U.S., with healthy engagement metrics and operates through secure infrastructure with reputable payment methods. It holds a well-rated physical cafe location and has been featured positively in multiple news outlets. However, multiple customer complaints highlight recurring billing issues linked to difficult subscription cancellations, leading some users to describe these practices as potentially unethical. While technical and domain reputations indicate legitimacy, user feedback reveals notable dissatisfaction around customer service and billing policies.

Confidence Score

78%

Risk Insights

🛡️

Strong Web Presence and Security

Registered since 2018 with privacy protection

Uses secure SSL certificates

Half a million monthly visitors mostly from the U.S.

⚠️

Customer Billing Issues

Multiple BBB complaints about recurring charges

Difficult subscription cancellation reported

Customer service criticized in reviews

Contradictory Signals

MUD\WTR operates as a real company but has a pattern of problematic billing practices that affect user trust.

Signal A: Legitimate business setup with physical locations and secure payment systems

Signal B: Repeated user complaints alleging unauthorized billing and poor support

Category Scores

Identity 85/100

Reputation 70/100

Technical 90/100

Content 80/100

Legal 70/100

Business Validity 75/100

Red Flags & Warnings

Recurring billing complaints and difficult cancellation processes documented by multiple users on BBB reflect problematic business practices.

🔎 Detailed Checks & Analysis

Domain and technical infrastructure

Score: 90/100

Passed

"The site has secure HTTPS, registration since 2018, and uses trusted DNS providers."

Reason: Site uses solid, standard infrastructure with valid SSL, and a reputable domain registrar.

Website traffic and engagement

Score: 85/100

Passed

"Traffic analysis shows strong interest consistent with a legitimate brand."

Reason: Over half a million monthly visits primarily from the United States with normal bounce rate and page views.

Contact and business identity

Score: 80/100

Passed

"Official emails and profiles on Facebook, Instagram, Twitter, and YouTube provide authenticity."

Reason: Multiple contact emails and active social media presence support transparent communication channels.

Reputation and user feedback

Score: 65/100

Failed

"Repeatedly reported unauthorized charges and poor cancellation practices reduce trust."

Reason: Numerous complaints about billing and cancellation policies suggest customer service weaknesses.

Legal and trademark status

Score: 70/100

Passed

"Pending lawsuits do not currently imply scam or fraud status."

Reason: Some legal cases exist but no proven fraud or scam litigation affecting general consumers.

Blacklist and fraud detection

Score: 90/100

Passed

"Technical scans confirm site safety from malware or phishing."

Reason: No presence on phishing, scam, or malware blacklists; Google Safe Browsing finds no threats.

Your Next Steps

1

If considering a purchase, read the subscription terms carefully to avoid unexpected recurring charges.
2

Verify the cancellation and refund policies before subscribing.
3

Monitor credit/debit card statements for unauthorized charges.
4

Report any unresolved billing issues to consumer protection agencies like BBB.
5

Use the official contact emails or social media links for customer support inquiries.

Evidence & Citations

mudwtr.com site data from SimilarTech
Website traffic and technology stack indicate a professionally managed and established site.
mudwtr.com traffic and engagement report from SimilarWeb
High traffic and engagement, mostly from the US, support legitimacy but do not guarantee customer satisfaction.
mudwtr.com contact and social media information scraped from site
Offers multiple contact emails and official social channels for correspondence.
Domain WHOIS and SSL report for mudwtr.com
Domain registered since 2018 with privacy protection and secure SSL certificates.
Better Business Bureau complaints for mudwtr.com
Multiple user reports of unwanted recurring charges and difficulty canceling subscriptions.

🕵🏻 Keep investigating

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