Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Loveholidays.com is a UK-based online travel agency specializing in holiday bookings to destinations like Turkey, Spain, Greece, and the US. The site receives about 8.5 million visits monthly, ranking around 5,330 globally, with the majority of visitors coming from the United Kingdom. It uses well-known advertising and analytics technologies and maintains a secure HTTPS connection with valid SSL certificates. Contact details including multiple professional emails and phone numbers are available on the website, along with official social media profiles. Though popular, the company faces numerous customer complaints mainly about poor service, booking errors, and slow complaint resolutions, with an average customer satisfaction rating of 1.6 out of 5 stars on some review platforms. Importantly, reported scams usually involve imposters impersonating loveholidays.com, not the company itself. Legal issues have included rulings regarding refund obligations and misleading price advertising. Overall, while the site is well-established and technically sound, potential users should exercise caution due to documented service and customer support issues.

Confidence Score

73%

Risk Insights

🏖️

Established and Popular Travel Site

Over 8 million monthly visitors.

Active since 2003 with solid technology.

Main traffic from UK with global reach.

⚠️

Customer Service Concerns

Frequent complaints about poor support.

Slow complaint resolution processes.

Many negative reviews on independent sites.

🛡️

Scam Impersonation Risks

Impersonator scams reported widely.

Official site warns customers proactively.

Use official channels to avoid fraud.

Contradictory Signals

While the business is genuine, operational and service problems reduce user trust.

Signal A: Legitimate, well-established domain

Signal B: High volume of customer complaints and legal issues

Category Scores

Identity 85/100

Reputation 35/100

Technical 90/100

Content 70/100

Legal 55/100

Business Validity 75/100

Red Flags & Warnings

High volume of customer complaints about service quality and complaint handling.
Legal rulings against the company for refund and pricing issues.

🔎 Detailed Checks & Analysis

Domain Age and Technical Setup

Score: 90/100

Passed

"Strong technical foundation supports domain legitimacy."

Reason: Domain registered since 2003 with valid SSL certificates and proper DNS records.

Traffic and Popularity

Score: 85/100

Passed

"Large user base increases authenticity signals."

Reason: High monthly visits and solid UK-based traffic indicate active use.

Contact Information Transparency

Score: 80/100

Passed

"Supports trust through accessible customer service channels."

Reason: Multiple official contact emails and phone numbers publicly available.

Reputation and Customer Feedback

Score: 30/100

Failed

"Poor reputation lowers overall trustworthiness."

Reason: Significant volume of negative customer reviews citing poor service and complaint handling.

Scam and Fraud Reports

Score: 60/100

Passed

"Company actively warns customers to avoid imposters."

Reason: No evidence of direct fraud by the company, but numerous impersonation scams reported.

Legal Compliance and Issues

Score: 40/100

Failed

"Compliance issues indicate some operational risks."

Reason: Company has faced rulings related to refunds and advertising practices.

Your Next Steps

1

If booking, use only the official loveholidays.com website and verified contact channels.
2

Be vigilant against impersonator scams requesting payments via unofficial methods like WhatsApp or social media.
3

Review terms and refund policies carefully and retain documentation in case of disputes.
4

Consider reading recent customer reviews and watchdog rulings before making purchases.
5

Report any suspicious contacts or payment requests to authorities immediately.

Evidence & Citations

Technical and traffic overview of loveholidays.com
Site has 8.5 million monthly visits and uses trusted technology.
Customer complaints and review summary for loveholidays.com
Reports many complaints about service delays and poor customer support.
Scam warnings from loveholidays.com and impersonator reports
Company warns of imposters and advises use of official channels only.
WHOIS and SSL certificate data for loveholidays.com
Domain registration since 2003 with valid SSL.
Legal rulings on refund and pricing issues faced by loveholidays.com
ASA has ruled against the company's misleading price claims.

🕵🏻 Keep investigating

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