Recommendation

Caution

Overall Summary

Suspicious

Why we think so

KSL.com is a well-established Utah-based website providing news, sports, weather, and classifieds. It attracts about 17.6 million monthly visits, mostly from the United States, and ranks #3,633 globally for traffic. The site uses a complex technology stack including Google Analytics, Adobe Marketing Cloud, and CloudFlare, indicating professional infrastructure. Whois records show the domain was registered in 1994 and uses reputable servers and SSL certificates. The site's trademarks under "KSL" are active and maintained by related organizations. KSL.com is not blacklisted for scams and has no security risks flagged by Google Safe Browsing. However, user reviews on complaint sites highlight issues with customer service responsiveness and classifieds ad management, including reports of scams on the platform. Recent news articles demonstrate active local reporting consistent with its media role. Overall, KSL.com appears to be a legitimate and vetted media site with a large user base but users should be cautious when engaging with classifieds due to reported scam attempts.

Confidence Score

85%

Risk Insights

🛡️

Strong domain history with professional infrastructure

Domain registered in 1994

Uses Go Daddy SSL certificate

Employs top analytics and CDN services

⚠️

User complaints raise caution on classifieds

Reports of poor support response

Scam and fraud incidents noted by users

Issues with ad management and posting

Contradictory Signals

The site is authentic but users should be cautious using its marketplace features.

Signal A: High technical and traffic legitimacy

Signal B: Negative user feedback on classifieds and customer service

Category Scores

Identity 85/100

Reputation 50/100

Technical 90/100

Content 85/100

Legal 85/100

Business Validity 80/100

Red Flags & Warnings

Significant user complaints about poor customer support and unresolved scam incidents on classifieds.

🔎 Detailed Checks & Analysis

Domain Validity and Infrastructure

Score: 90/100

Passed

"The long registration and professional certificate issuer indicate trustworthy site identity."

Reason: Domain registered since 1994 with stable DNS and valid SSL certificate.

Traffic and Technology Signals

Score: 85/100

Passed

"High traffic and technology usage demonstrates legitimate, active platform."

Reason: High monthly visits (~17.6M) and use of reputable analytics and CDN technologies.

Blacklist and Security Checks

Score: 90/100

Passed

"Clear from known scam and phishing databases."

Reason: No presence on crypto scam blacklists or Google Safe Browsing flags.

Brand and Trademark Verification

Score: 80/100

Passed

"Confirms brand ownership and legal protection."

Reason: Multiple live and maintained trademarks under KSL brand.

User Feedback and Complaints

Score: 30/100

Failed

"User reports indicate issues with customer responsiveness and scam prevention."

Reason: Numerous user complaints about poor customer service and scams on classifieds reported.

Your Next Steps

1

Use KSL.com for trustworthy news and information, considering its strong domain history and technology.
2

Exercise caution when using KSL Classifieds due to frequent scam reports and customer service issues.
3

Verify seller and buyer credentials carefully when engaging on the classifieds section.
4

Report suspicious listings via KSL's flagged system and consult their support emails for assistance.
5

Check active trademarks if brand impersonation is a concern.

Evidence & Citations

SimilarTech analysis for ksl.com
Technology stack and traffic insights confirm professional infrastructure.
WHOIS domain and SSL info
Established domain since 1994 with reputable registrar and valid certificate.
USPTO Trademark Search Results for KSL
Multiple active trademarks for the KSL brand.
PissedConsumer user complaints for KSL.com
Consumer complaints highlight customer service and scam issues on classifieds.
Google Safe Browsing status
No detected security risks for ksl.com.

🕵🏻 Keep investigating

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