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Domain Due Diligence
Report for Kmart.com.au

Report Date October 8, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Kmart Australia (kmart.com.au) shows strong signals of a legitimate national retailer: ~21 million monthly visits, a valid DigiCert TLS certificate, well-known payment partners (PayPal, Visa, AfterPay), active Google Places listings and large Australian traffic share. Recent regulatory and news items include a 2024 privacy ruling about in‑store facial‑recognition use and ongoing 2025 legal action over ethical sourcing; these are important but do not indicate the site is a phishing or scam operation. Overall risk is low for consumers buying on kmart.com.au, though you should watch product recalls and recent legal/privacy headlines before making high‑value or sensitive purchases.

Confidence Score
87%

Risk Insights

🟢

High Australian traffic supports authenticity

About 21M monthly visits with ~95% from Australia.
Pages/visit (~4.5) and time on site indicate active shopping behavior.
Large traffic makes impersonation of the main domain less likely.
⚠️

Regulatory and reputation issues to watch

OAIC found unlawful in‑store facial‑recognition use — a privacy red flag.
2025 legal action questions ethical sourcing for some suppliers.
These issues affect corporate trust but don't imply the website is a scam.

Contradictory Signals

Operational trust (site security, payment partners, store presence) is strong, while legal/regulatory issues lower brand trust. Both can coexist.

Signal A: High traffic, verified payments, TLS and physical stores (signals of legitimacy)

Signal B: OAIC privacy ruling and ongoing supplier legal challenge (signals of regulatory/reputational risk)

Category Scores

Identity 90/100
Reputation 85/100
Technical 88/100
Content 80/100
Legal 65/100
Business Validity 90/100

Red Flags & Warnings

  • Regulatory/privacy concern: OAIC found unlawful use of facial recognition in stores (in‑store privacy breach), which reduces trust in some corporate practices.
  • Ongoing 2025 legal action alleging possible links between some suppliers and forced labour; litigation is active and could affect reputation or product availability.

🔎 Detailed Checks & Analysis

Traffic & Popularity

Score: 95/100
Passed

"SimilarWeb and SimilarTech both report ~20–22M monthly visits and Australia as the dominant traffic source, which is expected for Kmart Australia."

Reason: High monthly visits and sustained engagement consistent with a major Australian retailer.

Technical Security (TLS, CDN, WAF)

Score: 90/100
Passed

"SSL issued by DigiCert (valid through 2026‑08‑01) and use of Imperva/Incapsula and Amazon S3 indicate professional infrastructure and active mitigation controls."

Reason: Valid DigiCert TLS and multiple security/CDN solutions present.

Payments & Checkout

Score: 92/100
Passed

"Presence of mainstream payment integrations reduces the chance of fraudulent checkout flows; still verify payment page URL and certificate at purchase time."

Reason: Multiple reputable payment providers integrated (PayPal, Visa, AfterPay, Apple Pay).

Contact & Verifiability

Score: 88/100
Passed

"Support emails (customer.satisfaction@kmart.com.au, privacy@kmart.com.au) and phone lines are present in site PDFs and contact pages; corporate LinkedIn and YouTube profiles also exist."

Reason: Published customer support emails, phone numbers and active social profiles enable verification and escalation.

Blacklist/Phishing Status

Score: 95/100
Passed

"Quick checks show no matched threats, which strongly reduces immediate phishing concerns for the official domain."

Reason: No findings in Google Safe Browsing and not flagged on crypto scam lists.

WHOIS & Registrar

Score: 85/100
Passed

"Registrar: Corporation Service Company (Aust) Pty Ltd (CSC). WHOIS shows locked statuses and multiple verification TXT records for Google/GlobalSign/Dropbox etc."

Reason: Registrar is a reputable brand protection provider (CSC); DNS records include standard verification TXT entries.

Legal / Regulatory Exposure

Score: 60/100
Failed

"OAIC found unlawful facial recognition use in stores (privacy breach). A 2025 court action seeks documents on supplier links to forced labour; both are material reputational/legal issues."

Reason: Recent OAIC privacy ruling and active legal challenge on supplier sourcing lower the legal trust score.

Content Authenticity (brand, catalog)

Score: 82/100
Passed

"Site contains official store pages, PDF manuals with corporate emails and sequential SKUs which align with a central retail catalogue."

Reason: Product pages, catalog PDFs and store pages are consistent with a single corporate brand and catalogue.

Your Next Steps

  • 1
    If you plan to make a high‑value purchase, use a credit card or a trusted payment provider (PayPal/Apple Pay) that offers dispute protection.
  • 2
    Check the site’s HTTPS certificate and the browser address bar to confirm you are on kmart.com.au before entering payment details.
  • 3
    Search for the specific product model and recent recall notices (news and ACCC/ACCC recall pages) before buying appliances or kids’ toys.
  • 4
    Keep records of order emails and payment receipts and use the published customer support emails/phone lines if issues arise.
  • 5
    If you see unusual payment requests (bank transfer to a third party or requests for crypto), stop and verify via the listed customer service phone numbers.

Evidence & Citations

🕵🏻 Keep investigating

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