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Domain Due Diligence
Report for Kijiji.ca

Report Date October 22, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Kijiji.ca is a well-established Canadian classifieds marketplace owned by eBay Inc. It receives about 17 million monthly visits, mostly from Canada, ranking #2,299 globally. The site operates on secure infrastructure with active SSL certificates and comprehensive domain registrations dating back to 2005. While Kijiji itself is legitimate and holds multiple trademark registrations, the platform experiences numerous scam attempts by users, including payment frauds and phishing. Kijiji provides safety guidelines but customer reports highlight persistent scam risks and challenges with customer support. The main risks come from fraudulent users rather than the platform's operations.

Confidence Score
83%

Risk Insights

🌐

Strong Traffic and Reach

About 17 million monthly visits, mainly from Canada
Ranks #2,299 globally in traffic
Top site in classifieds and e-commerce category
🛡️

Established Brand and Domain

Domain active since 2005
Owned by Kijiji Canada Ltd and eBay Inc.
Multiple registered trademarks protect the brand
⚠️

User Scam Risk

Frequent user reports of scams such as fake payments
Phishing emails impersonating Kijiji documented
Customer support criticized for slow scam resolution

Contradictory Signals

Despite legitimate ownership and infrastructure, user scams remain common on Kijiji.

Signal A: High domain and brand legitimacy

Signal B: Frequent user scams leveraging the platform

Category Scores

Identity 90/100
Reputation 60/100
Technical 85/100
Content 70/100
Legal 80/100
Business Validity 85/100

Red Flags & Warnings

  • User complaints document frequent scams and fraud attempts on the platform despite its official status.
  • Customer support often receives criticism for slow or ineffective scam resolution handling.
  • Phishing emails impersonating Kijiji have been actively reported, posing risks to users' personal information.

🔎 Detailed Checks & Analysis

Domain Age and Ownership

Score: 10/100
Passed

"Long ownership history and reputable parent company reduce risk of fraudulent ownership."

Reason: Domain 'kijiji.ca' has been registered since 2005 with reputable owner Kijiji Canada Ltd and eBay Inc. ownership verified.

Traffic Volume and Geography

Score: 10/100
Passed

"High traffic from target geography supports authenticity and trust."

Reason: Site receives about 17 million visits monthly primarily from Canada, ranking #2,299 globally, indicating real user base and activity.

SSL and Site Security

Score: 10/100
Passed

"Valid SSL reduces risk of MITM attacks or domain compromise."

Reason: SSL certificate is valid and issued by a recognized authority, supporting secure user connections.

Trademark Compliance

Score: 90/100
Passed

"Legal trademark protections support brand legitimacy and reduce abuse."

Reason: Multiple active trademark registrations for 'Kijiji' protect brand and discourage impersonation.

Blacklist and Malware Scan

Score: 10/100
Passed

"Domain infrastructure appears clean and safe at technical level."

Reason: No phishing or scam listings for kijiji.ca found on Google Safe Browsing or crypto scam blacklists.

Reported Scam Incidents

Score: 40/100
Failed

"Scam prevalence on platform poses user trust risks despite platform legitimacy."

Reason: Many user reports document scam attempts via fraudulent listings, fake payments, and phishing targeting Kijiji users.

Customer Support Effectiveness

Score: 50/100
Failed

"Customer support limitations reduce user confidence in protection mechanisms."

Reason: User feedback frequently criticizes Kijiji for slow or insufficient responses to scam reports and dispute resolutions.

Your Next Steps

  • 1
    Exercise caution when buying or selling on Kijiji; verify sellers and buyers thoroughly.
  • 2
    Avoid sending payments in advance without secured guarantees.
  • 3
    Report suspicious listings or communication to Kijiji promptly to assist fraud prevention.
  • 4
    Use Kijiji's recommended safety features and follow official scam-avoidance guidelines.
  • 5
    Consider additional background checks for high-value purchases or sales to verify legitimacy.

Evidence & Citations

🕵🏻 Keep investigating

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