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Domain Due Diligence
Report for Kids.youtube.com

Report Date January 19, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Kids.youtube.com is the official YouTube Kids platform operated by Google, designed specifically for children's video content and parental controls. It has substantial monthly traffic (~4.4 million visits) primarily from the United States, employs standard web security and privacy technologies, and is backed by active trademarks owned by Google LLC. Despite being a legitimate service, it has faced scrutiny over privacy practices and content moderation, with some parents reporting inappropriate content slipping through filters and legal settlements related to children's data privacy violations. No evidence shows it is a scam site, but users should be aware of privacy concerns and monitor usage accordingly.

Confidence Score
73%

Risk Insights

✅

Strong Brand Ownership

Google LLC holds multiple active trademarks for YouTube Kids.
Ownership details date back from 2006 to 2021.
Legitimacy established by official registrations.
🛡️

Technical Reliability

Site uses HTTPS and modern web tech standards.
Monthly visits exceed 4 million, mainly from the US.
Not blacklisted for scams or phishing.
⚠️

Content Safety Concerns

Reports of inappropriate and disturbing content bypassing filters.
App design encourages unsupervised use by children.
Challenges persist despite filtering efforts.
⚠️

Legal and Privacy Issues

$170M FTC settlement for children's privacy violations in 2019.
$30M class action settlement approved in 2025.
Privacy practices improved but remain under scrutiny.

Contradictory Signals

The platform is authentic but has notable safety and privacy issues for kids.

Signal A: Strong brand and technical legitimacy

Signal B: Reports of serious content safety failures and legal settlements

Category Scores

Identity 90/100
Reputation 55/100
Technical 85/100
Content 60/100
Legal 50/100
Business Validity 90/100

Red Flags & Warnings

  • Complaints about excessive commercialization with disguised ads targeting children
  • Frequent reports of inappropriate content bypassing filters on kids.youtube.com
  • Significant legal settlements concerning violation of children's privacy regulations

🔎 Detailed Checks & Analysis

Verified ownership and branding

Score: 90/100
Passed

"Multiple registrations between 2006 and 2021 across trademark categories support legitimacy."

Reason: Active trademarks registered to Google LLC confirm authentic ownership.

Technical infrastructure and traffic

Score: 85/100
Passed

"Traffic mostly from US; implementing standard web fonts, CSP, canonical tags."

Reason: High monthly visits (~4.4 million), use of HTTPS and advanced web technologies indicate professional maintenance.

Blacklist and scam detection

Score: 70/100
Passed

"No negative technical warnings detected."

Reason: Not listed in crypto scam or Google Safe Browsing blacklists; no malware detected.

Content safety and moderation

Score: 50/100
Failed

"Third-party reviews and parental reports highlight gaps in content control."

Reason: Reports of inappropriate videos bypassing filters and disturbing content raise safety concerns.

Legal compliance and disputes

Score: 50/100
Failed

"Notable FTC settlement of $170 million and a $30 million class action in 2025."

Reason: Multiple legal settlements for violating children's privacy laws indicate regulatory problems.

User feedback and reputation

Score: 60/100
Passed

"General concerns exist, but platform remains widely used and trusted technically."

Reason: No direct scam reports, but mixed user feedback on commercial practices and privacy issues.

Your Next Steps

  • 1
    Use parental controls and supervision when children access kids.youtube.com.
  • 2
    Stay updated on legal and regulatory developments concerning children's privacy on digital platforms.
  • 3
    Review trusted news and official sources for ongoing risk assessments and safety improvements.

Evidence & Citations

🕵🏻 Keep investigating

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