Recommendation

Proceed

Overall Summary

Safe

Why we think so

kbb.com, known as Kelley Blue Book, is a well-established website for checking car prices and values in the United States. It attracts about 18 million monthly visits, primarily from the US, and offers expert reviews, instant cash offers, and detailed vehicle cost information. The domain uses reputable infrastructure and trusted security measures, and it has a solid presence across social media platforms. While the official site itself is safe, some users report discrepancies between online offers and final dealer prices, and there are warnings about fraudulent fake sites impersonating kbb.com. Kelley Blue Book has legal history related to trademarks and consumer disputes but operates as a legitimate business.

Confidence Score

88%

Risk Insights

🛡️

Trusted Domain with High Traffic

About 18 million monthly visits mainly from US users

Strong direct and search traffic sources

Top US-ranked site in vehicles category

🔒

Secure and Well-Maintained Infrastructure

Valid DigiCert SSL certificate through 2026

Uses Akamai CDN and bot management for security

Stable WHOIS and DNS configurations

⚠️

Watch for Fake Impersonating Websites

Multiple warnings about scam sites mimicking kbb.com

FBI reports frequent fraud attempts using KBB brand

Official KBB alerts clarify no escrow buyer protection offered

Contradictory Signals

Discontent stems from deal valuation gaps, not fraudulent activity on official site

Signal A: User complaints highlight price offer discrepancies

Signal B: No direct evidence of fraud from official kbb.com found

Category Scores

Identity 90/100

Reputation 80/100

Technical 90/100

Content 85/100

Legal 75/100

Business Validity 90/100

Red Flags & Warnings

User complaints about instant cash offer discrepancies with dealership valuations leading to feelings of being misled.
Ongoing warnings about fraudulent websites impersonating kbb.com posing financial risk to consumers.

🔎 Detailed Checks & Analysis

Traffic and Popularity

Score: 90/100

Passed

"Data from SimilarTech and SimilarWeb confirm visitor volume and traffic sources."

Reason: High monthly traffic (~18 million) with majority US users shows strong legitimacy and trust.

Technical Security and Infrastructure

Score: 90/100

Passed

"WHOIS and technology stack details indicate maintained secure infrastructure."

Reason: Site uses strong SSL cert from DigiCert and reputable CDN services like Akamai, supporting security best practices.

Reputation and Customer Feedback

Score: 80/100

Passed

"KBB warnings about fake sites demonstrate proactive consumer protection."

Reason: While some user complaints about price offer discrepancies exist, these do not indicate fraud, rather business practice challenges.

Legal and Trademark Status

Score: 85/100

Passed

"Trademark USPTO records confirm brand protection measures."

Reason: Trademark registered and active; legal cases relate to business and trademark enforcement rather than direct fraud.

Content Authenticity and Presence

Score: 85/100

Passed

"Official KBB news postings updated regularly."

Reason: Recent and active news content confirms a legitimate active website presence.

Contact Transparency

Score: 80/100

Passed

"Contact details scraped from official pages and social channels."

Reason: Verified official contact emails, phones, and social media accounts support transparency and trust.

Blacklist and Scam Monitoring

Score: 95/100

Passed

"Crypto scam sniffer and Google Safe Browsing show clean status."

Reason: No indication of kbb.com on scam or phishing blacklists, and no detected Google Safe Browsing risks.

Your Next Steps

1

Always verify that you are on the official kbb.com domain before providing personal or financial information.
2

Use multiple sources to cross-check vehicle price offers, especially from dealerships.
3

Be cautious of escrow-based payment requests and buyer protection programs claiming affiliation with KBB, as these are scams.
4

Monitor official KBB communications and news for updates about fraud alerts.
5

If you encounter suspicious sites resembling kbb.com, report them to the authorities and KBB's official channels.

Evidence & Citations

Traffic and Technology Details for kbb.com
Provides domain technology use, traffic volume and source data.
KBB Trademark Registration Details
Shows trademark status and ownership for KBB.COM.
Consumer Reports and Fraud Alerts Related to KBB
Includes user complaints and warnings about fake KBB sites.
Domain WHOIS and SSL Security Information
Contains domain registration, DNS servers, and SSL certificate info.
Recent News from Kelley Blue Book
Official news articles reinforcing ongoing business legitimacy.

🕵🏻 Keep investigating

Recommended →

🌐 Vet another Website

Run another instant due diligence scan on any domain. Verify before you subscribe or shop!

25 Common Website Scams & How To Avoid Them

Scam types: Spot fake SaaS login pages before handing over credentials; Audit clone banking sites before customers log in; Investigate crypto investment landing pages

Read playbook →

Scam Encyclopedia

Browse platform-specific scams / red flags and see real-world encounters curated by our analysts.

Read playbook →