Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Invaluable.com is a high-traffic online auction marketplace based in the United States, attracting about 4.3 million monthly visitors. It offers live online auctions of fine art, antiques, jewelry, and collectibles from numerous auction houses worldwide. The platform uses reputable technologies including Amazon Web Services and Google Analytics, featuring standard web security like a valid SSL certificate. The domain has been registered since 1998, reflecting a long-established presence. However, many users report significant customer service issues, hidden fees, and transaction problems, including delays and item misrepresentation. While the site itself is not flagged as unsafe or a scam, buyers should exercise caution, verify auction house reputations, and carefully review fees and terms before bidding.

Confidence Score

75%

Risk Insights

🛡️

Established Domain and Trusted Infrastructure

Domain active since 1998 under reputable registrar

Strong hosting with Amazon AWS

Valid SSL certificate until September 2026

⚠️

Mixed User Reputation

Frequent reports of hidden buyer fees

Customer support often reported as unhelpful

Delivery delays and item authenticity problems reported

Contradictory Signals

Technical trustworthiness contrasts with customer dissatisfaction and transactional risks.

Signal A: Reputable infrastructure and domain age

Signal B: Numerous user complaints about service and fees

Category Scores

Identity 85/100

Reputation 40/100

Technical 85/100

Content 70/100

Legal 80/100

Business Validity 60/100

Red Flags & Warnings

Frequent customer complaints about hidden or unexpectedly high buyer premiums and extra fees.
Reported problems with poor or unresponsive customer service and slow resolution of issues.
Incidents of non-delivery or significant delays in shipping items after payment.
Allegations of misrepresented or counterfeit items sold by some sellers using the platform.

🔎 Detailed Checks & Analysis

Domain Technical and Infrastructure Check

Score: 85/100

Passed

"Amazon AWS hosting, valid domain DNS records and SSL cert valid through Sept 2026."

Reason: The site uses reputable technologies with valid SSL and hosting, supporting strong technical trust.

Traffic Analysis

Score: 85/100

Passed

"Traffic sources mostly direct and search; global ranking around #11,000."

Reason: High global traffic (~4.3 million monthly visits) indicates a widely used and likely legitimate platform.

WHOIS Domain Age and Registrar

Score: 90/100

Passed

"Registered via Network Solutions; domain locked to prevent transfer."

Reason: Domain registered since 1998 with a reputable registrar reduces risk of fraud or phishing.

Brand and Trademark Verification

Score: 80/100

Passed

"Trademarks registered in USPTO with current status and legal owners specified."

Reason: Multiple active trademarks covering the 'INVALUABLE' brand name and related services.

Blacklist and Scam Detection

Score: 90/100

Passed

"Domain is not reported as phishing or malware host."

Reason: No blacklisting detected from crypto scam or Google Safe Browsing sources.

Customer Reputation and Reviews

Score: 35/100

Failed

"Common themes include unexplained fees, poor response to disputes, and item misrepresentation."

Reason: Numerous user complaints on multiple platforms report hidden fees, poor support, delivery issues, and authenticity concerns.

Your Next Steps

1

Verify auction house reputations individually before bidding.
2

Read all fee disclosures carefully, particularly buyer's premiums and additional fees.
3

Use payment methods that offer strong dispute protection, such as credit cards.
4

Keep detailed records of all transactions and communications for dispute resolution.

Evidence & Citations

SimilarTech Website Info for invaluable.com
Details domain traffic, technologies, and infrastructure.
WHOIS Details for invaluable.com
Shows domain age since 1998 and registrar info.
USPTO Trademark Search Results for 'INVALUABLE'
Confirms active trademarks related to the brand and services.
Site Reviews from User Complaints and Scam Reports
Aggregated user complaints mention fees, service issues, and transaction problems.

🕵🏻 Keep investigating

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