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Domain Due Diligence
Report for Homechef.com

Report Date October 28, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

HomeChef.com is a well-established meal kit delivery service with about 3.8 million monthly visits, primarily from the United States. It uses reputable payment methods such as Visa, MasterCard, and PayPal, and its site is secured with valid SSL certificates. The company holds multiple live trademarks and a physical presence with locations in Chicago. However, it has a pattern of customer complaints centered on billing issues, including unauthorized charges after cancellation, difficult subscription management, and delayed refunds. Home Chef has also faced legal trademark conflicts and advertising disputes, and experienced a significant data breach affecting millions of customers. Despite these challenges, no evidence shows large-scale fraudulent intent. Users should practice caution and closely monitor billing and account status when using this service.

Confidence Score
75%

Risk Insights

⚠️

High Volume But Mixed Reputation

HomeChef.com receives ~3.8 million visits monthly, mostly US-based.
Customers report a consistent pattern of billing and cancellation complaints.
No evidence of fraud but user experience issues reduce trust.

Contradictory Signals

Strong web presence contrasts with financial and service disputes reported by users.

Signal A: High traffic and valid payment infrastructure

Signal B: Multiple unresolved customer complaints about billing and refunds

Category Scores

Identity 85/100
Reputation 50/100
Technical 85/100
Content 70/100
Legal 60/100
Business Validity 80/100

Red Flags & Warnings

  • Multiple customer complaints about unauthorized billing after cancellation and slow refund processes.
  • Data breach compromising sensitive customer information for millions of users.
  • Legal and advertising disputes, including FTC review related to advertising claims.

🔎 Detailed Checks & Analysis

Domain Age & Registration

Score: 10/100
Passed

"Long domain age reduces scam risk compared to newly registered domains."

Reason: Domain homechef.com has been registered since 2013, indicating stability and legitimacy.

SSL Certificate Status

Score: 10/100
Passed

"SSL issues are common in scams but absent here."

Reason: SSL certificates are valid and up to date, reassuring secure communication.

Traffic & Popularity

Score: 80/100
Passed

"High traffic and US dominance consistent with legitimate US business operations."

Reason: Site shows high and consistent traffic (~3.8 million monthly visits) mostly from US users, indicating genuine user engagement.

Customer Complaints & Reviews

Score: 30/100
Failed

"While not fraud, these complaints warrant caution and consumer vigilance."

Reason: Numerous complaints about unauthorized billing, difficult cancellations, and delayed refunds suggest recurrent user grievances impacting trust.

Trademark Registration & Disputes

Score: 50/100
Failed

"Legal disputes moderate the reputation score."

Reason: Live trademarks exist, but legal disputes and advertising compliance issues indicate contested claims and business frictions.

Blacklist or Scam Reports

Score: 10/100
Passed

"Absent blacklists supports genuine business status."

Reason: No evidence of blacklisting or classification as a phishing or crypto scam site.

Data Security & Breach History

Score: 40/100
Failed

"Breach history calls for caution on data safety."

Reason: Company reported a large data breach compromising customer data, affecting consumer trust and security posture negatively.

Your Next Steps

  • 1
    Carefully review subscription terms and cancellation policies before subscribing to Home Chef.
  • 2
    Monitor bank and credit card statements closely for unauthorized or unexpected charges.
  • 3
    Contact Home Chef customer support promptly if you notice erroneous charges; consider dispute resolution through your bank if necessary.
  • 4
    Be aware of the prior data breach; practice good password hygiene and monitor accounts for suspicious activity.
  • 5
    Check publicly available complaint portals such as BBB to view recent customer experiences.

Evidence & Citations

🕵🏻 Keep investigating

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