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Domain Due Diligence
Report for Homary.com

Report Date November 9, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Homary.com operates as an online furniture retailer specializing in home office desks and related furnishings with a substantial monthly visit count, primarily from the United States. The website uses reputable technologies and payment processors and holds multiple registered trademarks under Guangzhou Popicorns Technology Co., Ltd. It maintains physical showroom locations with positive local ratings. However, it has extensive, documented customer complaints reporting product misrepresentation, poor quality, difficult returns, and unresolved refund issues. There is also an ongoing federal court case and a regulatory settlement concerning product safety. These factors warrant caution when considering transactions with this site.

Confidence Score
53%

Risk Insights

🌎

High Traffic with US Focus

Over 2 million monthly visits, mostly from the US
Strong engagement metrics such as pages per visit and time on site
Indicates a well-trafficked e-commerce platform
🛡️

Multiple Registered Trademarks

Several active trademarks owned by Guangzhou Popicorns Technology Co., Ltd.
Protects multiple categories of furniture and home goods
Shows corporate brand investment and protection
⚠️

Widespread Customer Complaints

Numerous detailed user reports of misleading products and unresolved refunds
Complaints present on BBB, Houzz, ResellerRatings, and other platforms
Substantial risk of poor customer experience
⚖️

Ongoing Legal and Regulatory Issues

Active federal court case against the company in California
Compliance settlement under California Proposition 65
Reflects real legal risks affecting business operations

Contradictory Signals

While the site infrastructure is sound, consumer experience data indicates significant trust issues

Signal A: Scamadviser and technical data rate homary.com as legitimate

Signal B: Numerous user reports and legal actions claim fraudulent practices

Category Scores

Identity 75/100
Reputation 40/100
Technical 85/100
Content 50/100
Legal 55/100
Business Validity 50/100

Red Flags & Warnings

  • Numerous consumer allegations of product misrepresentation and failure to refund payments indicate substantial reputational risk.
  • Active federal litigation and regulatory settlements raise concerns about legal compliance and business practices.

🔎 Detailed Checks & Analysis

Domain and Technology Validation

Score: 80/100
Passed

"Technology stack includes Amazon, Cloudflare, Facebook Pixel, and verified SSL certificate issued by DigiCert."

Reason: Site uses well-known technologies and payment processors, with valid SSL and stable DNS.

Traffic and Engagement Metrics

Score: 75/100
Passed

"Alexa rank near 17,000 and SimilarWeb global rank near 24,000 support significant established traffic."

Reason: Monthly visits exceed 2 million with a strong US user base; bounce rate and time on site are typical for e-commerce.

Contact Information and Social Presence

Score: 70/100
Passed

"Email addresses are consistent across site pages; social accounts active on Facebook, Instagram, TikTok."

Reason: Multiple official contact emails, active social media links, and public showroom addresses found.

Legal and Trademark Checks

Score: 50/100
Failed

"Trademarks registered by the owning company; recent court case and Prop 65 settlement show compliance risk."

Reason: Multiple live trademarks exist, but ongoing federal litigation and regulatory settlement raise legal concerns.

User Reviews and Reputation Insights

Score: 35/100
Failed

"Multiple BBB complaints, customer reviews report unresolved disputes, unresponsive service, and product misrepresentation."

Reason: Widespread consumer complaints allege fraud, misleading practices, poor product quality, and refund issues.

Blacklist and Scam Database Checks

Score: 90/100
Passed

"Negative listings are absent from relevant scam databases and phishing blacklists."

Reason: No listings in crypto scam or Google Safe Browsing blacklists.

Your Next Steps

  • 1
    Approach purchases cautiously and consider alternative retailers with stronger customer satisfaction.
  • 2
    Check return policies carefully before ordering and retain all purchase documentation.
  • 3
    If issues arise, escalate disputes through payment providers or consumer protection agencies.
  • 4
    Monitor legal developments for updates on the company's compliance and consumer practices.
  • 5
    Consult independent reviews and watchdog sites prior to major transactions.

Evidence & Citations

🕵🏻 Keep investigating

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