Recommendation

Caution

Overall Summary

Suspicious

Why we think so

H&M's official website, hm.com, is a major online destination with over 106 million monthly visits, ranking #235 globally. The site offers fashion and apparel, supporting multiple languages and a wide customer base. Technical signals show use of reputable services like Akamai and Cloudflare, suggesting robust security and performance infrastructure. The domain is well-established since 1997, protected by DigiCert SSL certificates, and owned by H&M Hennes & Mauritz AB in Sweden. Physical store listings with positive Google reviews confirm offline presence as well. Nonetheless, customer feedback reveals significant issues with service, delivery, returns, and product quality, alongside ongoing legal disputes over sustainability marketing claims. Despite these controversies, hm.com itself is a legitimate, established brand site with no known scam blacklists.

Confidence Score

88%

Risk Insights

🛡️

Strong Domain Legacy and Security

Registered since 1997 to H&M Hennes & Mauritz AB

Valid DigiCert SSL certificate in place

Uses top CDN and security services like Akamai

🏬

Physical Store Network Confirmed

Multiple physical stores in US with good ratings

Official store locator pages linked from Google

⚠️

Customer Service and Legal Concerns

Frequent complaints about order fulfillment and returns

Class-action lawsuits over sustainability claims

Contradictory Signals

The site's technical and ownership security contrasts with consumer trust issues.

Signal A: Highly trusted technical infrastructure and domain legitimacy

Signal B: Widespread customer dissatisfaction and legal disputes

Category Scores

Identity 95/100

Reputation 45/100

Technical 90/100

Content 85/100

Legal 35/100

Business Validity 90/100

Red Flags & Warnings

Customer reviews reveal frequent delivery failures, poor support, and product quality concerns.
The company faces several class-action lawsuits related to misleading sustainability marketing.

🔎 Detailed Checks & Analysis

Domain Registration and Ownership Check

Score: 90/100

Passed

"Legitimate ownership and long history reduce risk of scam or phishing."

Reason: The domain is registered since 1997 to a known entity, H&M Hennes & Mauritz AB, with full registrar protections.

Technical Infrastructure Check

Score: 90/100

Passed

"Use of Akamai, Cloudflare, and a recent SSL cert shows commitment to site security and performance."

Reason: The website uses reliable content delivery networks and has a valid DigiCert SSL certificate.

Blacklist and Security Threat Check

Score: 85/100

Passed

"No current active threats detected related to this domain."

Reason: No evidence of blacklisting or phishing in crypto scam or safe browsing databases.

Physical Presence Verification

Score: 80/100

Passed

"Physical store presence adds legitimacy beyond the website."

Reason: Multiple verified physical store listings with positive user reviews exist.

Trademark and Brand Verification

Score: 90/100

Passed

"Trademarks support ownership claims and brand authenticity."

Reason: Trademark searches identify H&M marks consistently associated with the brand.

Customer Reviews and Reputation

Score: 40/100

Failed

"Significant complaints reduce overall trust in the consumer experience."

Reason: Negative customer feedback about service, delivery, and product quality is widespread.

Legal and Compliance Review

Score: 35/100

Failed

"Ongoing lawsuits lower confidence in company practices."

Reason: Active legal disputes concerning misleading sustainability marketing affect brand reputation.

Your Next Steps

1

Check recent customer reviews on third-party platforms like Trustpilot and Sitejabber before purchasing.
2

Verify product return and shipping policies carefully on hm.com to avoid unexpected fees or delays.
3

Follow updates on H&M's sustainability claims and legal outcomes for informed brand decisions.
4

Use official contact emails and phone numbers listed on hm.com for support requests.
5

Consider physical store shopping to mitigate online fulfillment risks.

Evidence & Citations

H&M Customer Complaints and Reviews
Provides detailed customer feedback on service and product issues.
H&M Sustainability Marketing Lawsuit Details
Information on class-action lawsuits related to misleading environmental claims.
WHOIS Domain Registration Info
Shows domain age, owner, registrar, and protections.
Technical Website Profile from SimilarTech
Details on traffic, technologies, and security infrastructure.
Google Maps Listings and User Reviews
Confirms physical store presence and user satisfaction ratings.

🕵🏻 Keep investigating

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