Recommendation

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Overall Summary

Safe

Why we think so

hexclad.co.uk is a UK-based online retailer specializing in hybrid cookware with a global monthly traffic of about 500,000 visits, mainly from the UK. The website uses reputable technologies and celebrated secure payment methods, including PayPal, Klarna, and credit cards, backed by GoDaddy hosting and Cloudflare security. It maintains a valid SSL certificate and standard privacy and legal pages, reflecting a professional ecommerce setup. The brand enjoys positive customer ratings averaging 4.85/5 from nearly 30,000 reviewers, praising non-stick performance, even cooking, and build quality, though some note the cookware's premium price and care requirements. It has not been flagged for scams or phishing. The company has faced notable US legal issues, including a $2.5 million settlement over PFAS advertising claims and a trademark dispute with Rolls-Royce, but there are no records of UK-specific lawsuits. Overall, hexclad.co.uk appears legitimate and safe, with a strong reputation and robust business practices, though customers should be aware of mixed reviews regarding product longevity and non-stick claims.

Confidence Score

85%

Risk Insights

🛒

Strong UK User Base and Engagement

About 500,000 monthly visits largely from UK users

Low bounce rate (~39%) signals genuine interest

Good page views and time on site indicate engagement

🔒

Secure and Professional Ecommerce Setup

Uses established payment services like PayPal and Klarna

SSL certificate active and current

Hosted on known platforms with content delivery and bot protection

⭐

Positive Reputation with Some Caveats

High average rating (4.85/5) with nearly 30,000 reviews

Complaints mainly about price and non-stick longevity

Legal settlement relates to advertising accuracy, not scam activity

Contradictory Signals

Customer satisfaction coexists with marketing-related legal risks and mixed feedback on non-stick performance over time.

Signal A: High average customer ratings and robust technology stack

Signal B: US legal settlement over advertising claims and some critical reviews about product longevity

Category Scores

Identity 90/100

Reputation 85/100

Technical 90/100

Content 70/100

Legal 65/100

Business Validity 85/100

Red Flags & Warnings

Previous US legal settlement over misleading PFAS non-toxic advertising claims, which may affect branding trust.
Some independent reviews note the product's non-stick performance may degrade over time and the advertising can be seen as misleading.

🔎 Detailed Checks & Analysis

Domain Age and Registrar

Score: 90/100

Passed

"Domain registration since July 30, 2021, via GoDaddy with active status and standard DNS records."

Reason: Domain hexclad.co.uk is registered with GoDaddy since July 2021, indicating established presence.

SSL Certificate Validity

Score: 90/100

Passed

"SSL issued on 2025-11-27 valid until 2026-02-25, signed with strong ecdsa-with-SHA256 algorithm."

Reason: SSL certificate issued recently and currently valid enhances site security.

Traffic Volume and Source Quality

Score: 88/100

Passed

"Traffic primarily from the UK (89%), bounce rate about 39%, with diverse traffic sources including 45.5% direct and 39.1% search."

Reason: Sizable monthly visits (~500K) mostly from UK with low bounce rate supports legitimate traffic.

Use of Reputable Ecommerce and Site Tech

Score: 90/100

Passed

"Site employs GoDaddy hosting, Cloudflare, multiple secure payment options (PayPal, Klarna, credit cards), and analytics tools."

Reason: Use of reliable hosting, CDN, security, and payment tech indicates a professional site.

Blacklist and Scam Reports

Score: 95/100

Passed

"No detected risks from Google Safe Browsing and not on crypto scam lists."

Reason: No presence on phishing or crypto scam blacklists and no Google Safe Browsing alerts.

Reputation and Reviews

Score: 80/100

Passed

"Reviews average 4.85/5 from ~30,000, praising performance and build quality with complaints mostly on price and care complexity."

Reason: Strong overall customer satisfaction despite some concerns about marketing claims and price.

Legal and Compliance Signals

Score: 65/100

Passed

"PFAS advertising settlement in US and trademark case with Rolls-Royce noted; UK site includes consumer dispute resolution clauses."

Reason: No UK lawsuits but notable US class action and trademark dispute affecting brand perception.

Your Next Steps

1

Review the detailed warranty and returns information before purchasing.
2

Consider the hybrid cookware’s long-term non-stick performance based on user feedback.
3

Use the verified contact channels on the site for any customer support needs.

Evidence & Citations

HexClad.co.uk Reviews and Complaints Analysis
Aggregated UK customer reviews showing strong positive sentiment with noted negative feedback on pricing and longevity.
HexClad PFAS Advertising Class Action Settlement
Details on US legal settlement related to PFAS claims, including settlement terms and timeline.
SimilarWeb Traffic Analytics for hexclad.co.uk
Detailed monthly traffic stats, user engagement, and traffic sources.
Technology Stack and Security Analysis for hexclad.co.uk
Overview of technologies used by hexclad.co.uk including ecommerce, security, and analytics.
HexClad Trademark Dispute Legal Coverage
Coverage of HexClad’s trademark lawsuit with Rolls-Royce, clarifying it as a branding dispute not product safety issue.

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