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Domain Due Diligence
Report for Heartmath.com

Report Date November 15, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

HeartMath.com is a mental health-focused site offering programs like the Add Heart Facilitator Program, backed by a US-based organization with a registered trademark since 1991. It draws over 120,000 monthly visitors, primarily from the US, with diversified traffic sources including direct and search. The domain has a long history since 1996, secured by Cloudflare with valid SSL certificates. Contact information, including multiple verified emails and phone numbers, is readily available on official pages. There are no credible scam reports or financial complaints against the site. However, the platform and technology face criticism for scientific validity and product effectiveness but not for fraudulent behavior or legal disputes. Overall, it presents a legitimate but scientifically contested presence in the health/mental health sector.

Confidence Score
85%

Risk Insights

🛡️

Long-Established Domain and Trademark

Registered in 1996
Trademark active since 1991
Owned by Institute of HeartMath (USA)
📊

Healthy Traffic and User Engagement

~124,000 monthly visits
Primary visitors from US
Diverse traffic sources: direct, search, referrals
📞

Transparent Contact Information

Multiple verified emails and phone numbers
Active social media presence
Accessible customer support links

Contradictory Signals

The site is legitimate and not fraudulent, but its scientific validity is questioned by reviewers.

Signal A: No scam or blacklist indications

Signal B: Scientific claims criticized as pseudoscience

Category Scores

Identity 90/100
Reputation 85/100
Technical 80/100
Content 75/100
Legal 90/100
Business Validity 85/100

Red Flags & Warnings

  • Criticism exists regarding scientific claims and product efficacy, suggesting pseudoscientific aspects.

🔎 Detailed Checks & Analysis

Domain Age and Registrar Trust

Score: 95/100
Passed

"Older domain age and reputable registrar reduce scam risk."

Reason: Domain registered in 1996 with well-known registrar Cloudflare, Inc., indicating long-term stability.

Website Traffic and Engagement

Score: 85/100
Passed

"Traffic primarily from the US supports credibility."

Reason: 124K monthly visits with moderate bounce rate and healthy time on site showing genuine user interest.

Technical Infrastructure and Security

Score: 80/100
Passed

"Presence of advertising and tracking tech typical for commercial sites."

Reason: Uses Cloudflare and WordPress with valid SSL certificates, standard for trustworthy websites.

Contact Information Availability

Score: 90/100
Passed

"Transparent contact details facilitate consumer trust and support."

Reason: Multiple verified emails and phone numbers found across official pages.

Trademark and Brand Verification

Score: 95/100
Passed

"Trademark supports brand legitimacy and identity."

Reason: Active federal trademark registered since 1991 under Institute of HeartMath.

Blacklist and Scam Database Checks

Score: 100/100
Passed

"Positive signals from crypto scam and Google Safe Browsing checks."

Reason: No listings on prominent scam or blacklist sources, indicating no known fraudulent activity.

User Reviews and Fraud Reports

Score: 80/100
Passed

"Caution advised regarding product claims but no scam evidence."

Reason: No credible reports of fraud, financial loss, or legal disputes; criticism relates to scientific credibility.

Your Next Steps

  • 1
    Visit official contact pages to verify product and training details if interested.
  • 2
    Review independent scientific literature to assess the validity of HeartMath methods if concerned about effectiveness.
  • 3
    Use secure payment methods and review refund policies before purchasing products from the site.
  • 4
    Monitor consumer review platforms for updated user feedback on product performance and customer service.
  • 5
    If suspecting fraudulent activity, report to consumer protection agencies or Better Business Bureau, although none currently exist.

Evidence & Citations

🕵🏻 Keep investigating

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