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Domain Due Diligence
Report for Hannaford.com

Report Date January 5, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Hannaford.com is a well-established grocery store website mainly serving the United States, especially Maine, with about 2.4 million visits monthly. The company operates physical stores, confirmed by Google Places listings, and offers grocery shopping with pharmacy pickups and deliveries. The domain uses reputable technologies like Adobe Analytics and Cloudflare, with secure SSL certificates valid through early 2026. Trademark searches show longstanding registrations under Hannaford, supporting brand authenticity. However, customer reviews cite quality and service complaints, including produce quality and app issues. There have been no direct scams linked to the domain, but a major cybersecurity breach affected its parent company in late 2024, exposing personal data (not payment data). Several legal disputes exist, mainly over unpaid overtime and employment issues. Overall, hannaford.com presents genuine business operations with some reputational concerns.

Confidence Score
88%

Risk Insights

✅

Established Brand with Strong Legal Protections

Multiple active US trademarks dating to 1978 and 1994
Clear ownership by Hannaford Licensing Corp.
Retail food supermarket services well-covered legally
🛡️

Robust and Mature Web Infrastructure

Uses Cloudflare and Microsoft Azure with solid SSL
Over 2 million monthly visits with predominately US traffic
Utilizes trusted analytics and marketing technology
⚠️

Reputation Concerns from Customer Complaints

Frequent reports of low produce quality and rude service
Delivery and mobile app issues disrupt user experience
Ongoing legal cases over employee treatment and wage claims
⚠️

Data Breach Impacting Customer Privacy

2024 breach of parent exposed personal info for ~2.2 million
No payment or pharmacy data reportedly compromised
Identity protection offered but risk remains for users

Contradictory Signals

While technically secure and genuine, user experience and data security have notable concerns.

Signal A: Clean technical security profile and no scam blacklist hits

Signal B: Multiple customer complaints and a major data breach on parent company

Category Scores

Identity 92/100
Reputation 55/100
Technical 90/100
Content 85/100
Legal 60/100
Business Validity 95/100

Red Flags & Warnings

  • Multiple customer complaints about produce quality, customer service, delivery, and app functionality indicate reputational and operational weaknesses.
  • Recent data breach affecting the parent company exposed sensitive personal data, increasing risk to customers despite no payment info compromise.
  • Ongoing legal actions related to wage disputes and employee treatment highlight some business practice challenges.

🔎 Detailed Checks & Analysis

Domain Age and Registration

Score: 95/100
Passed

"Domain registered long ago and uses Cloudflare nameservers; SSL valid through Feb 2026."

Reason: hannaford.com has stable registration with a reputable registrar and valid SSL certificate, indicating proper domain management.

Traffic and Usage Signals

Score: 90/100
Passed

"Traffic mainly from the US, with detailed source breakdowns supporting legitimacy."

Reason: The site has a high monthly visit count (~2.4 million) and significant direct and search traffic, indicating genuine user engagement.

Brand and Trademark Verification

Score: 90/100
Passed

"Trademark owner is Hannaford Licensing Corp. with multiple active registrations."

Reason: Multiple valid US trademarks dating back decades confirm official brand ownership.

Blacklist and Scam Database Checks

Score: 100/100
Passed

"Domain is clean of phishing or scam flags."

Reason: No entries found in crypto scam blacklists or Google Safe Browsing risk lists for hannaford.com.

Customer Feedback and Reputation

Score: 40/100
Failed

"Issues include rotten produce and delivery problems reported across multiple review sites."

Reason: Persistent customer complaints about product quality, service, and app issues reduce reputation confidence.

Legal and Regulatory Risks

Score: 60/100
Failed

"Data breach affecting parent company also introduces exposure risks for customers."

Reason: Ongoing lawsuits over unpaid overtime and employment concerns present operational risks.

Your Next Steps

  • 1
    Monitor personal information regularly if you have shopped at Hannaford due to the 2024 data breach.
  • 2
    Review product quality and customer service reports before making large purchases or relying on delivery services.
  • 3
    Use official contact information from the verified domain for communication and support to avoid phishing.
  • 4
    Follow news and legal developments regarding Hannaford's business practices for further insights.

Evidence & Citations

🕵🏻 Keep investigating

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