Recommendation

Proceed

Overall Summary

Safe

Why we think so

Hallmark.com is the well-established official website of Hallmark, a leading brand specializing in greeting cards, ornaments, gift wrap, and home decor. The site ranks around #23,000 globally with about 2.2 million monthly visits, primarily from the United States. It utilizes trusted ecommerce technologies and maintains strong domain security, including valid SSL certificates and a long-registration history dating to 1994. Though the brand has been targeted by third-party scams impersonating it via fake websites and social media, there is no credible evidence of fraud or scam involving the genuine hallmark.com site. Customers have reported occasional technical or service issues, but these are non-fraudulent and typically resolved. Hallmark maintains multiple physical store locations and has official social media profiles, reinforcing its authenticity. Trademark protections and legal actions further support their brand integrity. Overall, hallmark.com presents strong trust signals and a low risk of scam.

Confidence Score

90%

Risk Insights

🛡️

Established Online Brand

Domain active since 1994

Uses valid SSL certificates

Employs trusted ecommerce technologies

✅

Strong User Engagement

2.2 million monthly visits

Traffic mainly from direct and search sources

Primarily US audience

✅

No Blacklist or Scam Flags

No Google Safe Browsing alerts

Not listed in crypto scam databases

No phishing threats detected

Contradictory Signals

User complaints relate to service quality rather than scam or fraud risk, which does not contradict trust signals.

Signal A: No blacklist or security warnings

Signal B: User reports of technical issues and customer service complaints

Category Scores

Identity 95/100

Reputation 90/100

Technical 90/100

Content 85/100

Legal 85/100

Business Validity 90/100

Red Flags & Warnings

Multiple scams reported involve fake websites impersonating Hallmark.com, but the official site is not implicated.

🔎 Detailed Checks & Analysis

Domain Age and SSL Validity

Score: 95/100

Passed

"A long-registered domain with current SSL certificate supports site authenticity."

Reason: The domain hallmark.com was registered in 1994 and the SSL certificate is valid and up-to-date, indicating a mature and secure website.

Web Traffic and User Engagement

Score: 90/100

Passed

"High volume and quality traffic from primarily US users suggests genuine site activity and interest."

Reason: Daily visits are about 2.2 million with mostly direct and search traffic, showing legitimate user demand.

Technology Stack Assessment

Score: 90/100

Passed

"Use of established technologies reduces risk of scam or unprofessional operation."

Reason: The site uses top-tier ecommerce platforms and analytics tools like Adobe, Salesforce Commerce Cloud, and Akamai CDN, common for reputable online retailers.

Blacklist and Security Checks

Score: 90/100

Passed

"Absence of blacklist status signals strong security and trustworthiness."

Reason: No threats or phishing alerts appear in Google Safe Browsing or crypto scam databases for hallmark.com.

Contact Information Transparency

Score: 85/100

Passed

"Clear and verified contact details enhance transparency and trust."

Reason: The site lists multiple official contact emails and phone numbers, as well as social media profiles consistent across platforms.

Physical Presence and Store Reviews

Score: 85/100

Passed

"Physical stores and positive local feedback support the site's legitimacy."

Reason: There are multiple retail locations with positive customer reviews, confirming a legitimate business with real-world footprint.

Your Next Steps

1

Only use the official hallmark.com site and avoid third-party links or ads claiming special offers.
2

Be cautious of social media or email messages impersonating Hallmark employees requesting money or personal info.
3

Verify site URLs and look for HTTPS before entering payment details.
4

Report any suspicious websites or contacts impersonating Hallmark to consumer protection authorities.
5

Contact Hallmark customer service directly via official channels for order issues or questions.

Evidence & Citations

Hallmark site impersonation scams and warnings
Reports confirm scams impersonate Hallmark but do not involve the official hallmark.com site.
Hallmark.com domain whois and SSL details
Long-standing domain with valid SSL certification and reputable registrar.
Website technologies used by hallmark.com
Site employs recognized ecommerce and analytics technologies supporting legitimacy.
Traffic and ranking statistics for hallmark.com
High monthly visits mostly from US users, indicating authentic site usage.
Google Places entries for Hallmark retail locations
Multiple physical stores with solid customer ratings lend business credibility.

🕵🏻 Keep investigating

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